The Psychology of Purchase: How Behavioral Segmentation Influences Buying Decisions
Reading Time: 8 minutesFor many businesses, their market segmentation starts and ends with knowing their average customer’s location, gender, age, role, etc. This is mostly a bit of demographic and geographic market segmentation. To drive more conversions from campaigns, ads, and emails, there’s a need for a different type of segmentation. Enter behavioral segmentation. In this article, we’ll […]
Know Your Customers Inside Out: A Deep Dive into Types of Market Segmentation
Reading Time: 14 minutesThings would be simpler if every person who visited your website had the same ideas, dreams, and wants. You’d instantly know how to make them take action. However, that’s not how it works. The truth is, meeting the needs of a diverse range of desires and audience groups is tough unless you’re a major store […]
From Insights to Conversions: The Power of Customer Review Mining in Conversion Optimization
Reading Time: 17 minutesIn the world of modern consumer behavior, opinions rule, and buying something that doesn’t have reviews is almost unheard of. Can you remember the last time you made a purchase without checking out what others had to say? Hard to recall, right? This creates a situation where businesses need to optimize for the end user […]
The Hidden Path to Conversions: Site Search vs. Navigation in CRO Strategy
Reading Time: 13 minutesThe value of conversion rate optimization (CRO) in helping businesses achieve their goals is undeniable. This growth in CRO adoption spans multiple industries, driven by businesses recognizing the pivotal role of user experience in revenue growth and customer retention. This article will explore two fundamental areas that CRO specialists eagerly test and optimize: site search […]
WooCommerce vs. Shopify: Which One Is The Best eCommerce Site Builder?
Reading Time: 13 minutesGlobal ecommerce retail sales are projected to hit $9.6 Trillion. This has prompted many retail businesses to move some of their business online (DTC) to get a piece of this revenue. One of the common questions being asked is – which website builder is the best for e-commerce? Two of the biggest platforms easily come […]
A/B Testing Framework: How To Launch Effective Experiments
Reading Time: 11 minutesHere’s a thought experiment for you. What do you think is the one thing that’s important to several business owners and C-suite folks across different verticals? If your answer is more conversions, then you’re correct. Everyone wants it, and that’s because more conversions signify an increase in their bottom line. However, the challenge lies in […]
10 Best Mobile App Analytics Tools In 2023
Reading Time: 12 minutesIn February this year, 31 500 apps were released on Apple’s app store. In May, approximately 90,000 apps were released on Google’s play store. All this points to the fact that the mobile app landscape is evolving very fast. To succeed in this competitive landscape, you need to understand user behavior and make data-driven decisions […]
COGS Formula 101: Essential Insights for E-commerce Entrepreneurs
Reading Time: 13 minutesImagine you are an e-commerce entrepreneur running your online store with dreams of success and profitability. Every decision you make, and every strategy you implement, is driven by one ultimate goal: maximizing your profit margins. But to achieve this goal, you need to understand a critical concept at your business’s core: Cost of Goods Sold […]
How Desire Paths Can Revolutionize Your Website’s Conversion Funnel
Reading Time: 11 minutesAre you familiar with this scenario: you’re leisurely walking through a park when you spot a zigzag dirt trail intersecting the beautifully designed pathways. This dirt trail, formed over time by numerous individuals veering away from the designated route, symbolizes the collective wisdom of users who have discovered a more efficient path. […]
What Marketers Should Know About Google Analytics 4
Reading Time: 17 minutesOn 1st July 2023, Universal Analytics will be going away. This isn’t news to any marketer, and that’s because there has been an announcement from Google and several posts on social media; when you log into your Analytics, you see the same message on a banner with a countdown timer. So why this article? Isn’t […]
