The Role of Usability in eCommerce Experimentation
Reading Time: 9 minutesEcommerce has been an increasingly important channel for business-to-consumer (B2C) companies. Even though ecommerce has been around for a while now, it is a relatively new channel for many businesses. Experimentation is vital to a successful ecommerce business, but it’s not just about testing different versions of your landing page, homepage copy, or category pages. […]
Invesp and e-CENS Form a Strategic Partnership
Reading Time: < 1 minuteWe are thrilled to announce the launch of Sigma Digital, a powerful partnership that combines Invesp’s expertise in conversion rate optimization (CRO) with e-CENS’ mastery of data analytics. This partnership represents a significant step forward in our ability to help our clients achieve their goals quickly and efficiently. “We’re committed to delivering value and driving […]
The Role of Branding in E-Commerce Experimentation
Reading Time: 7 minutesSome companies have done ‘almost’ everything right, but they’re stuck. Why? Well, at first glance, it might look like there isn’t much left to change, but you’d be surprised what some subtle changes can do. They’re too afraid to experiment with these small changes because they value consistency, but is that a good thing? By […]
The Role of Data Analysis in E-Commerce Experimentation
Reading Time: 8 minutesData analysis is an integral part of any experiment. It allows you to quantify your findings, identify trends and insights, and ultimately make better decisions about your online business. Data analysis is also valuable for understanding how customers interact with your site. By analyzing your ecommerce analytics data, you can determine what works and what […]
How to measure the revenue impact of experimentation
Reading Time: 9 minutesEvaluating the revenue impact of your experimentation program is crucial for making informed business decisions. But the truth is many businesses don’t know how to forecast revenue or do revenue attribution for their testing program. You can measure the success of your experimentation program by measuring its total revenue impact over time. This approach helps […]
How to do Quality Assurance (QA) in a high-velocity testing program
Reading Time: 7 minutesQuality assurance is a necessary part of any testing program. It ensures that the product being produced meets the requirements of the customer and that it can be used safely and effectively. Quality assurance is also important in maintaining a good reputation for your product or service. In high-velocity testing programs, quality assurance can sometimes […]
Shopify CRO for Beginners: Essential Tips and Strategies
Reading Time: 16 minutesLet’s say you’ve set up your Shopify store, and traffic is steady, but sales aren’t where you want them to be. What’s missing? Here’s where Shopify CRO (Conversion Rate Optimization) comes in. Consider CRO, the secret sauce that helps turn those casual visitors into paying customers. It’s about fine-tuning every part of your store—from the […]
How to write a product description that turns browsers into customers
Reading Time: 9 minutesThe product description is one of the essential parts of your ecommerce website. It’s the first thing visitors see when they arrive at your online store, which convinces them to buy your products or services. If you want to attract more customers to your ecommerce business, increase your average order value, and make more sales, […]
Top Sales Funnel Software and Sales Funnel Builders for Marketers in 2023
Reading Time: 13 minutesIt doesn’t matter whether you’re running an eCommerce or a B2B business — if you’re running a business, you’ll need a sales funnel. Building a sales funnel is an integral part of a marketing campaign and sales process. A sales funnel is a process of content educating someone until they are eventually encouraged to make […]
How To Calculate & Improve Your Customer Retention Rate
Reading Time: 13 minutesCustomer retention rate is one of the most important metrics of most businesses. Depending on the model of a business, it can be more important than gaining new customers. Even if you have many new customers, while your customer retention rate is low, you will lose a lot of money. It doesn’t matter how much […]
