Complete Guide To Customer Satisfaction
Reading Time: 12 minutesCustomer satisfaction. It’s something that we all can agree is important. But how do you increase customer satisfaction? Many factors come into play, and you’ll want to ensure you cover everything. Whether you’re a small business owner or simply on the marketing team of your local business, there are some tips here for everyone. This […]
Why CRO Should Be A Priority For Omnichannel Retailers
Reading Time: 7 minutesThe customer journey is changing, and so is the way we shop. With the advent of e-commerce and mobile devices, customers increasingly purchase in various online and offline channels while seeking a seamless shopping experience. It’s essential for omnichannel retailers to improve their customer experience across multiple channels continuously. To do that, they need an […]
Overcoming Conversion Optimization Challenges in e-Commerce: Your Go-to Guide
Reading Time: 12 minutesThe barrier to entry in the e-commerce industry has never been so low. Every year, more than 5 million new e-commerce websites are created. Before 2021, there were 9.7 million ecommerce websites in the world. Today, that number has nearly tripled to 26.2 million. This surge is primarily due to the Covid-19 pandemic. But even […]
Ecommerce CRO Strategies for the Bottom of the Funnel
Reading Time: 9 minutesWhat do many ecommerce managers/eCommerce analytics specialists have in common? They’re frequently checking their Google Analytics dashboard or what other analytics services they use to find out if their checkout abandonment rate is going up or coming down. Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they […]
eCommerce CRO Strategies For The Top Of The Funnel
Reading Time: 11 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every good e-commerce website should have a clear path from discovery to […]
The 11 Best Shopify Apps You Should Use in 2023 (With Examples)
Reading Time: 14 minutesThe best Shopify stores have a conversion rate of 5.2%. That’s possible because they provide their site visitors with the best user experience possible, and they do that with the help of some Shopify apps. After working with several ecommerce businesses (big and small) for 16 years, we’ve narrowed down the best Shopify apps that […]
Google Optimize vs. Optimizely
Reading Time: 16 minutesGoogle Optimize and Optimizely are powerful optimization tools that let you test different versions of your website or app to improve conversions. Both have their advantages and disadvantages. They’re also similar in many ways but very different at the same time. Today, we’re going to compare the two so you know which is best for […]
Increasing Customer Retention: How CRO Helps
Reading Time: 9 minutesDo you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does? Roughly, you spend about $1.85 for a cup of coffee daily. Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds […]
Bringing Down Customer Acquisition Cost: How CRO Helps
Reading Time: 10 minutesMore customers. This is what every eCommerce business wants, and the reason is simple. The more paying customers a business gets, the more revenue and profit they stand to make. But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you […]
Post-purchase CRO: How to re-engage customers after they have purchased
Reading Time: 11 minutesOften times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. So, our […]
