7 Things I Wish I’d Known Earlier In My Marketing Career
Reading Time: 7 minutesIt’s been six years since I walked into the world of conversion rate optimization. When I transitioned from journalism to marketing, I had no plan on what to do, how long I’d stay, or how far I’d try to go. I stayed because of the exciting challenges and opportunities. So many lessons have been learned, […]
8 Lessons from Running 500+ A/B tests in 12 Months
Reading Time: 8 minutesThe average success rate of A/B testing programs sits between 12% and 15%. Yeah, I know…that’s very low. Many brands always start AB testing hoping that it will significantly boost their conversions. A few months down the line, they are bitterly disappointed. They probably don’t understand that it is not the A/B testing that boosts […]
CRO For Small Business: 5 Ways To Punch Above Your Weight
Reading Time: 6 minutesHiring a conversion rate optimization agency is a good investment – it’s something that has been proven over time. But I understand that not every company has the resources to do so. Some startup companies operate on a shoestring budget, and they can’t even afford to engage a CRO consultant – let alone having an […]
Landing Page Optimization Checklist: What to do When your Landing Pages are Underperforming
Reading Time: 8 minutesBefore we start talking about what to do when your landing pages are underperforming, let’s start talking about the average landing page conversion rate. Recent studies have shown that an average landing page conversion rate should fall around 2.35%. So, if your landing page conversion rate is below that number, then it is definitely underperforming. […]
The Role Of Usability Optimization in Conversion Optimization
Reading Time: 7 minutesNot every potential client that reaches out to us has a conversion problem. Some have an SEO problem, and others have usability issues plaguing their website – and this is something that they might not be aware of at the time. Of course, these two issues end up negatively affecting conversions. It’s true. You’ll never […]
Why and How you Should Document your Experimentation Insights
Reading Time: 8 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. The only way to continually learn is through rigorous experimentation and documentation. […]
CRO Strategy vs. Tactics: What’s the Difference?
Reading Time: 7 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. How do you tell the difference between a conversion optimization amateur and […]
5 Difficult CRO Questions you Should Know
Reading Time: 3 minutesEvery Thursday, around 9:30 am Eastern Time, I sit down with Khalid (Invesp CEO) and we talk about all things Conversion Rate Optimization (CRO). I figured since Khalid has been in the CRO game in the last 16 years, I should do a lot of asking and let him do a lot of talking. These […]
How to Manage a Remote Team in a Way that Drives Business Growth
Reading Time: 6 minutesIt’s been more than 20 months since our team started working remotely. Before the lockdowns, a few team members were already working remotely. Those working from the office only did so three days a week – Mondays, Wednesdays, and Fridays. On Tuesdays and Thursdays, everyone worked from home.
9 Best Digital Marketing Courses That Will Take Your Career to a Whole New Level
Reading Time: 6 minutesIn the past, it was widely accepted that you needed to go through college and obtain a degree in order to qualify for a good marketing job. But times have changed now. Giant companies like Google, Apple, IBM, Nordstrom, and Hilton now recognize your skills instead of just formal education level as a qualification. Other […]
