Website Teardown Episode One: Diff Eyewear
Reading Time: 2 minutesFor the life of me, I have never seen or heard of a perfect website? I don’t think it exists. Even popular sites like Google, Facebook, Youtube, and Twitter have their own set of imperfections – that’s why they are always in constant change. In fact, in 2018 alone, Google made 3,200 changes on its […]
How To Build Thought Leadership From Scratch For Your Business
Reading Time: 9 minutesThe internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat. In fact, the only way to have a shot at getting in front of the right audience is by optimizing every single one of your digital footprints for SEO. Search Engine Optimization or […]
Lessons from trying to Grow our Email list by 1000 Subscribers in 3 months
Reading Time: 7 minutesIt’s very rare for someone to read this blog for the first time and hire us on that same day. Instead, when a reader engages our services, this is what typically happens: Day 1 – They arrive on the blog via a referral or organic search and read a post or two. They find the posts […]
My Experience Running Facebook Ads to Get More Newsletter Subscribers
Reading Time: 6 minutesOne of my ongoing goals every quarter is to grow the Invesp mail list by 20%. I have been carrying this goal into every quarter since the beginning of 2021. Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy. […]
A/B testing on Holidays: Is it Worth it?
Reading Time: 7 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Some online retailers take weeks, while some take months to plan out […]
CRO or CVO: Which One Has Better ROI?
Reading Time: 7 minutesCRO or CVO, which is better for your eCommerce business? Well, it depends. There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth. But, not all eCommerce companies have a customer lifetime value or conversion problem. Knowing when to use […]
6 DTC eCommerce Websites with Killer Value Propositions
Reading Time: 8 minutesWorking for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons. One of the many lessons I have learned so far is: A website’s value proposition is an element that is too expensive to ignore. In a world where 80% of DTC eCommerce brands fail, having a good […]
Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)
Reading Time: 9 minutesSocial commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform. In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience. If the very platforms that […]
5 Non-obvious Product Pages Tips for Shopify Websites
Reading Time: 7 minutesThe eCommerce wave is still unfolding. This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. And, next year it’s projected to go above 500 billion dollars. Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. Looking at those figures, you’d be forgiven for thinking that success […]
40+ Customer Survey Questions That Marketers Should Ask
Reading Time: 8 minutes Talk to your customers. I have seen that statement being tossed around by different marketers on social media. It’s probably one of the most common pieces of marketing advice today. Sometimes I think it’s half-baked advice because it leaves me with questions like:
