The Best 9 Hotjar Alternatives of 2022 [In-Depth Comparison]
Reading Time: 16 minutesA successful website is one that converts. However, converting potential customers is not an easy feat. After all, you only have about a few seconds to make a first impression. Most visitors take merely seven seconds to decide whether they want to stay on your site or not. That’s why analyzing how users interact with […]
Should You Choose In House or Agency For Your Marketing Efforts?
Reading Time: 16 minutesAccording to a report by Grand View Research, the global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. So what does this mean to you as an eCommerce business owner or marketer? Well, if […]
User Research: The Process And The Value It Brings You
Reading Time: 10 minutesAsk many business owners to navigate their website and describe their experience to you, and you’ll hear expressions like ‘seamless,’ ‘intuitive,’ ‘easy-to-use,’ etc. Ask the actual users to narrate their experience, and many times, you will find that the story is different. It’s either they’re having issues locating the call to action button (which could […]
What Is Click Tracking? (Updated)
Reading Time: 10 minutesEvery week new websites are launched, new features are set to live on applications, and marketers send out their newsletters. It’s only natural to want to know how visitors interact with this content, where they’re clicking, what they’re not clicking on, e.t.c. Enter click tracking. As the name suggests, it’s all about tracking user clicks, […]
The Art of Creating Effective Calls to Action
Reading Time: 16 minutesLet’s do a mental throwback, shall we? Think of every time you’ve had to sign up to take a course, download an application or input your email to get a lead magnet. Can you picture those times perfectly? I’m sure there was a button you had to click on to either download, signup, or buy […]
Open Ended Questions and Close Ended Questions In User Research (With Examples)
Reading Time: 9 minutesA complete user research approach involves both the quantitative and qualitative research process. Seasoned experimenters know that quantitative research without qualitative research leads to an incomplete conversion user research that leaves many questions than answers. The questions you’re seeking to answer are not how my web visitors interact on my website/app (quantitative research already covers […]
What is CRO Marketing and Why You Shouldn’t Ignore It
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, scroll down, and you’ll see the introduction. Many online brands are already doing what it takes to drive website traffic. […]
12 Mobile Checkout Best Practices For e-Commerce Websites
Reading Time: 10 minutesIf you plan on running a successful e-commerce company in 2022 and beyond, your website’s checkout experience has to be optimized for the mobile experience. Why the checkout experience, I hear you ask? Because that’s where the money is at. Compared to desktop, mobile usage continues to skyrocket year after year, with no signs of […]
Should You Run The Same Test Across All Devices?
Reading Time: 4 minutesShould you run the same test across all devices? Or let me rephrase, should you be A/B testing on mobile or desktop separately, or not? Well, the correct answer is of course that you should run separate tests on mobile and desktop. That is a no-brainer… But when you answer that question, the way I […]
Are A/B Testing Results Permanent?
Reading Time: 6 minutesFinally! One of the A/B tests you’ve been running shows very positive and significant results. You’re elated, and you can’t wait to roll out the new design change. Before you do that, allow me to ask you this: Do you think that lift will last forever, or it will begin to lose its effect over […]
