Why CRO Should Be A Priority For Omnichannel Retailers
Reading Time: 7 minutes The customer journey is changing, and so is the way we shop. With the advent of e-commerce and mobile devices, customers increasingly purchase in various online and offline channels while seeking a seamless shopping experience. It’s essential for omnichannel retailers to improve their customer experience across multiple channels continuously. To do that, they need an […]
Ecommerce CRO Strategies for the Bottom of the Funnel
Reading Time: 9 minutes What do many ecommerce managers/eCommerce analytics specialists have in common? They’re frequently checking their Google Analytics dashboard or what other analytics services they use to find out if their checkout abandonment rate is going up or coming down. Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they […]
The 11 Best Shopify Apps You Should Use in 2023 (With Examples)
Reading Time: 14 minutes The best Shopify stores have a conversion rate of 5.2%. That’s possible because they provide their site visitors with the best user experience possible, and they do that with the help of some Shopify apps. After working with several ecommerce businesses (big and small) for 16 years, we’ve narrowed down the best Shopify apps that […]
Increasing Customer Retention: How CRO Helps
Reading Time: 9 minutes Do you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does? Roughly, you spend about $1.85 for a cup of coffee daily. Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds […]
Post-purchase CRO: How to re-engage customers after they have purchased
Reading Time: 11 minutes Often times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. So, our […]
How To Convert Different Types of Visitors On Your Website
Reading Time: 13 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every business wants purchase-ready site traffic, but not every visitor who comes […]
How Loyalty Programs Can Set you Apart From your Competition
Reading Time: 11 minutes Studies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer. I’m not suggesting that getting new potential customers is bad for business. All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers […]
6 Ideas to Improve Customer Experience Through Your Return Process
Reading Time: 7 minutes More people are buying online than ever before, and they’re also returning goods more than ever. With UPS reporting a 23% increase in returns during 2021, returns are something customers demand but also a potential place to make or break your relationship. Get the returns process right, and you’ve got a great customer experience that […]
Open Ended Questions and Close Ended Questions In User Research (With Examples)
Reading Time: 9 minutes A complete user research approach involves both the quantitative and qualitative research process. Seasoned experimenters know that quantitative research without qualitative research leads to an incomplete conversion user research that leaves many questions than answers. The questions you’re seeking to answer are not how my web visitors interact on my website/app (quantitative research already covers […]
CRO or CVO: Which One Has Better ROI?
Reading Time: 7 minutes CRO or CVO, which is better for your eCommerce business? Well, it depends. There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth. But, not all eCommerce companies have a customer lifetime value or conversion problem. Knowing when to use […]
