Cart Abandonment Emails: Using Psychological Principles To Influence Customers’ Decisions
Reading Time: 11 minutesHow much do you hate seeing abandoned carts? I don’t like them either. But they are inevitable…just like bounce rates. When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? Out of 100 people who add items to a cart, only 35 make a purchase. The rest abandon […]
The Mighty Product Page: Rethinking Product Descriptions
Reading Time: 2 minutesWhen was the last time you fundamentally worked on the copy of your best selling product page? For an eCommerce site, the product page is the most important page, and the product description is the most important element within it. This is where we convince and convert a new buyer. For as long as I’ve […]
Designing A Content Engine: How To Create & Distribute To Drive Results
Reading Time: 3 minutesDo you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times? Yes, the digital marketing space is jam-packed with content. Relying on SEO for traffic might just be one way of shooting yourself in […]
8 Ideas on How to Increase Conversions on 404 Error Pages
Reading Time: 11 minutesYou click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist. We all have been there before…and it can be so annoying sometimes. As someone who takes a stroll on the web every day, I run out […]
Using Jobs To Be Done Framework to Write Welcome Emails
Reading Time: 11 minutesHow many of you treat emails as your products? I’m guessing, a few… Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. Your new subscribers have to see value in the first email you send them from the word go. That’s how you get them hooked. Considering that […]
The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks
Reading Time: 8 minutesOne of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. An understanding of the principles of human behavior, aspirations, and motivations are instrumental in making users perform the actions they are expected to. When we talk about simplicity for novel […]
How To Calculate Conversion Rate For Your Website
Reading Time: 9 minutesConversion rate is a relative metric that varies significantly across different industries and even within the same industry. While there is no one-size-fits-all benchmark for a “good” conversion rate, it is generally considered to be the rate that aligns with a website’s specific goals and objectives. As seen in the image below, Unbounce analyzed over […]
13 tips that helped us improve a landing page conversions by 25%
Reading Time: 6 minutesOur client creates dance videos that people can pay one time for unlimited access. Customers typically “gifted” this product to their significant other during holidays, birthdays, or other special occasions. Our client had a predicament during the February Valentine’s frenzy. The majority of the site traffic was coming through Facebook at a decent clickthrough. However, […]
The State Of Video Marketing Trends (2025)
Reading Time: 6 minutesYou’re scrolling through your social media feed. Within seconds, you come across a funny cat video, a quick tutorial on cooking a one-pan pasta, and an inspiring story about a local entrepreneur. In the time it takes to scroll, you’ve consumed more video content than you likely would in an entire TV show episode. Welcome […]
The State of Social Media Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutesWith more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to engage […]
