Post-Holiday Marketing Strategies that increase conversions
Reading Time: 10 minutesLet’s start with one simple fact: you need a post-holiday marketing strategy. Why? Remember that common saying? Failing to plan is planning to fail. Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size. This is actually one of the unwritten laws governing the world of eCommerce.
Infinite Scrolling on eCommerce: Is it for every website?
Reading Time: 9 minutesThis was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website: “Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.” But after running the A/B test, the results surprised the […]
How to Run Promotions Without Deep Discounts
Reading Time: 9 minutesCustomers’ love for a bargain is indisputable. If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. But being both a customer and a marketer has helped me understand both spheres. I understand why customers like promotions, […]
This is how people make decisions (with real life examples)
Reading Time: 7 minutesThere is no such thing as an impulse purchase. Just because something is “inexpensive” doesn’t mean it’s an impulse decision. Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. They’ve gone through a purchase journey – may be faster than others, but they have. This customer thought that his […]
A Complete Guide to Creating Shopify Websites Heat Maps
Reading Time: 10 minutesHeat maps. They have come a long way and have been used in different industries. Being used in different industries is a clear sign that heat maps can be rewarding. You just have to know how to interpret raw data and turn it into insights. If you have a Shopify store and need a conversion […]
Designing a Loyalty Program that works for your Brand
Reading Time: 10 minutesIn a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program? I’m not, by any means, downsizing the importance of loyalty programs to brands –it is no secret that they do have their own sets […]
The State of SaaS Pricing Strategy—Statistics and Trends 2025
Reading Time: 6 minutesImagine you’re a small business owner subscribing to a cloud-based software suite to keep your team organized. At first, the pricing seemed straightforward—pay a flat monthly fee, and everyone gets access. But then, as your business grows, you notice some employees hardly use the software while others rely on it daily. Wouldn’t it be great […]
10 Marketing Podcast Episodes You Should Listen to
Reading Time: 8 minutesDuring the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. The more I inhaled different podcasts is the more I started to realize that there’s nothing […]
Post COVID-19 era: What Growth Teams need to look at in the next 3 months
Reading Time: 2 minutesHow has COVID-19 impacted your business? Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries. But when […]
Do loyalty programs work? What’s their Impact on Customer Retention?
Reading Time: 10 minutesConvincing customers to buy from you over and over again has never been an easy feat. Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. Yes, I mean something like a loyalty program. Used right, loyalty programs can encourage repeat purchases and turn […]
