Radical Differentiation: 5 Key Steps to Improving Conversions
Reading Time: 3 minutesWhen it comes to marketing, you’re often told that your brand story, copy, customer experience & customer service can help increase your conversions. That’s true. But to increase your conversions, those elements have to stand out. This means that you can have a good brand story, copy, customer experience, and still have a low conversion […]
What Causes DTC eCommerce Brands To Fail?
Reading Time: 13 minutesIt must be nice… Having maximum control over everything that has to do with your product. I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC […]
The Counterintuitive Path to Brag-worthy Product Page Optimization
Reading Time: 12 minutesEvery day we make choices. Some of them are so automatic we don’t even realize we are making them. It’s true in life. It’s true in business. Every choice you make for your eCommerce site has an impact, the key is to choose in a way that has the most positive impact. In over twelve […]
The State of Visual Search – Statistics and Trends
Reading Time: 2 minutesDid you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online, check out our infographic “The State of Visual Search” for […]
10 Ways to Increase Conversions In Your D2C eCommerce Store
Reading Time: 15 minutesThe year is 2020. The world is crippled by a pandemic outbreak. Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before. Online shopping is only growing. This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of […]
How D2C eCommerce Brands Can Engage With Customers
Reading Time: 8 minutesWhile the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. ECommerce brands have been experiencing significant gains in the past few months. Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a […]
6 Top eCommerce KPIs You Should Monitor For Better Conversions.
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Although eCommerce websites come in different shapes and sizes, there are very […]
6 Post-Purchase Strategies that Improve Customer Experience (with Examples)
Reading Time: 10 minutesThe post-purchase experience in the eCommerce space is totally disjointed. This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. Not even a follow up is done to see what […]
Revenue Marketing: Strategies you can use to close small and large deals
Reading Time: 2 minutesAt the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. Setting revenue targets is something that anyone can do. It’s that easy. The hardest part of revenue marketing is breathing life into that revenue […]
Customer Retention: 5 Powerful Strategies That Guarantee Growth
Reading Time: 12 minutesWhat’s a good customer retention rate in the eCommerce space? In an ideal world, it’s 100%. But ours is not an ideal world, so a 100% retention rate is difficult to achieve. We live in a world where businesses often lose touch with existing customers in pursuit of new ones. How sad!
