The Reason CRO is FLAWed
Reading Time: 10 minutes Image Source: Wikipedia Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions. This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome […]
Speaker Diaries: Inbound 2018
Reading Time: 6 minutes My first experience as a speaker and attendee at the INBOUND18 conference was great. I was taken aback by all the glitz and glamour of such a large show. The lineup of keynotes and spotlight speakers was exciting with names like Beth Comstock, Shonda Rhimes, Reid Hoffman, Deepak Chopra, 2DopeQueens, and A-Rod (no J-Lo did […]
9 Components of A Successful CRO Project
Reading Time: 7 minutes CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions). But before we start […]
Validity Threats to Your AB Test and How to Minimize Them
Reading Time: 15 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are hundreds of case studies and examples of A/B testing. While […]
12 UX Design Tips For E-commerce User Experience Optimization
Reading Time: 23 minutes It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of […]
Personas Strategy: How To Create Effective Buyer Personas That Work
Reading Time: 21 minutes The French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depends on how much their customers are satisfied. As a matter of fact, most companies are aware of the […]
Usability Problems – 7 Methods to Uncover Usability Issues on Your Website
Reading Time: 18 minutes There is no such a thing as a perfect website. No designer, developer, or marketer can alone spot the entire range of problems on a website. Why? One direct reason is that only real users can identify some of these problems. The market nowadays is a fierce battlefield, as everyone is striving to provide the […]
The State of Impulse Buying Persona – Statistics and Trends 2023
Reading Time: 6 minutes Designing your website for impulsive shoppers is crucial for maximizing sales and creating a positive user experience. Shoppers who have impulse buying tendencies often make quick decisions, so a website tailored to their behavior can capitalize and make more money. Impulsive personas are the apple of the eye of marketers and business owners. The credit-card-in-hand […]
12 Lessons from Running 512 A/B Tests in One Year
Reading Time: 19 minutes 2016 was a bold year for Invesp. It was a year of amazing success. But also of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins. While embracing failure applies to many things in life, it is truer for anyone doing CRO. […]
A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience
Reading Time: 8 minutes “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays […]
