The Rise of Marketing Automation – Statistics and Trends [Infographic]
Reading Time: 2 minutesThe marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads […]
24 SaaS Metrics And KPIs Every Company Should Care About
Reading Time: 20 minutesMeasuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next. But monitoring performance and growth […]
Chatbots In Customer Service – Statistics and Trends [Infographic]
Reading Time: 2 minutesThe use of chatbots in the customer service industry is growing. According to estimates, more than 67% of consumers worldwide have used a chatbot for customer support in the past year, and around 85% of all customer interactions will be handled without a human agent by 2020. 40% of consumers do not care whether a […]
9 Tips to Conducting Accurate Qualitative Research
Reading Time: 18 minutesCustomers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how […]
Server-Side A/B Testing Vs. Client-Side A/B Testing
Reading Time: 13 minutesWild guesses and opinions often only result in delusional outcomes. Though opinions are by far the most widely accepted truth, they rarely are factual. It is a better practice to lean on deductive reasoning and logic instead of guesswork. But how do you arrive at what is labeled as a fact or a valid statement? […]
The Ultimate Guide to Persuasive Online Copywriting
Reading Time: 25 minutesEveryone wants to increase their conversion rates and revenue. But to succeed in increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO succeeds when the target market’s needs, wants, and desires are accounted for through design and copy. The copy […]
E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
Reading Time: 2 minutesDid you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product […]
Guide to eCommerce Abandonment Rates
Reading Time: 14 minutesThere are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value, and the number of monthly visitors, site revenue, and the cost per acquisition. These metrics translate into money in the bank (or lack thereof). Each of these KPIs is influenced by a variety of other metrics […]
How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends
Reading Time: 2 minutesDid you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their […]
Value Proposition: What is It, How To Write One + Modern Day Examples (2023)
Reading Time: 17 minutesAccording to marketing giant Hubspot, 64% of businesses have a value proposition that is established”. If done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem: Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies […]
