How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends
Reading Time: 2 minutesDid you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their […]
Value Proposition: What is It, How To Write One + Modern Day Examples (2023)
Reading Time: 17 minutesAccording to marketing giant Hubspot, 64% of businesses have a value proposition that is established”. If done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem: Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies […]
Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?
Reading Time: 14 minutesCustomer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results. What are customer journey maps, and why are they such a big deal? In short, customer journey maps visually represent a customer’s relationship with […]
The Importance of Same Day Delivery – Statistics and Trends
Reading Time: 2 minutesMore than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.
Top 6 Reasons Why Personas Fail and How to Make Better Use of Personas
Reading Time: 11 minutesPersonas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact: Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit. But, many marketers have tried them and given up, […]
The Importance of Influencer Marketing – Statistics and Trends
Reading Time: 2 minutesDid you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer […]
How PURE Method Can Boost Your Website Conversion Rates To A Whole New Level
Reading Time: 11 minutesIf only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel. If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition. For over a decade we have worked hard to figure […]
How A Cognitive Walkthrough Can Improve Website Usability and Conversions
Reading Time: 9 minutesYou already know usability is one of the most important conversion-driving factors on a website. That’s why you’re here. And while there are many strategies out there that can help businesses evaluate their site’s learnability and usability, it can be hard to do accurately without the help of real users from your audience. Cognitive walkthroughs […]
Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
Reading Time: 9 minutesPeople believe that the key ingredient to making an attractive and useful webpage lies in its design quality. But the real underlying current that drives a visitor forward is the site’s usability and navigation. User satisfaction significantly depends on the informational architecture of a website and how it delivers the necessary information.
Customer Journey Mapping: How To Create Complete Customer Journey Maps
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
