The death of the average CRO
Reading Time: 8 minutesRegardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult. If it weren’t, then most websites would have conversion rates of 20 and the 30%. But that is not the reality. The average website conversion rate still hovers […]
How Digital Influences In-store Shopping Behavior – Statistics and Trends
Reading Time: 2 minutesDid you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.
Review of digital marketing & SEM conferences: reflecting on my experience
Reading Time: 11 minutesWhen Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us […]
The Importance of Live Chat Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.
12 Entrepreneurship Lessons Every Entrepreneur Must Know
Reading Time: 9 minutesWe did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now. 12 years means a lot of challenges. […]
$60 billion dollar company pivoted value proposition for a 14.72% increase in conversions
Reading Time: 5 minutesKhalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as […]
A Complete Guide On How to Do Outreach Correctly
Reading Time: 11 minutesEditor note: this is a guest post by Sergey Aliokhin @ Ahrefs When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason. You worked hard to offer something valuable on the market. You expect to spread your service […]
Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
Reading Time: 9 minutesContent marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it. On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
Prospect Theory: How Users Make Decisions
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
