How Free Shipping Influence Online Buying Decisions
Reading Time: 2 minutesDid you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items […]
A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience
Reading Time: 8 minutes“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays […]
Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%
Reading Time: 7 minutesTrust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site. […]
10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website
Reading Time: 15 minutesThe meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets. Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful […]
11 Deadly Landing Page Sins Every Marketer Needs To Avoid
Reading Time: 11 minutesLanding pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
US Programmatic Ad Spending – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. […]
Social Media Conversion Rate – 4 Reasons to Continue with Social Media Despite Their Low Conversion Rates
Reading Time: 5 minutesWith all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases. These low conversion rates should not scare you, though. There is gold for your business […]
Global In-app Purchase Revenue Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends. Infographic by- Invesp CRO To Publish this Image on your Blog or Website . […]
4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutesPsychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel
Reading Time: 7 minutesThe priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel. From the moment a customer first comes in contact with your brand to the […]
