6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates
Reading Time: 5 minutes If anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been […]
Social Proof & 5 More Best Practices for Ecommerce Product Pages
Reading Time: 5 minutes Here’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online. Your product pages are the final turning point on an online shopper’s journey from initial browsing to paying customer. If you think in terms of sales funnels, your product page is the pinnacle of the cone […]
7 Guidelines for Ecommerce Usability
Reading Time: 5 minutes Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other. There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates. The International Organization for Standardization (ISO) defines the […]
4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition
Reading Time: 2 minutes While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual. Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts. So What Are […]
5 Easy User Experience Improvements to Increase Conversions
Reading Time: 2 minutes Just like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX). From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX . But, generally speaking, a better […]
Quality Assurance for Websites: A Strategic Approach to Flawless Functionality
Reading Time: 9 minutes A website with bugs or slow load times can compel visitors to exit your site immediately. So, whether you’re aiming for lightning-fast load times, airtight security, or an intuitive user interface, setting clear objectives and goals for quality assurance is your first step to success. But it’s not just about these elements. It’s about understanding […]
Personalization and Its Impact on E-Commerce Conversions
Reading Time: 8 minutes Personalization has long been touted to be the holy grail for e-commerce success. Countless studies have shown how great personalized products and services can improve target customers’ buying experience, build brand trust, and drive business results. Unsurprisingly, e-commerce owners want to implement all that personalized content they can to get as many sales as possible. […]
40 Most Important Conversion Rate Statistics for 2024
Reading Time: 7 minutes There’s one thing that’s important to every C-suite/decision-maker across industry and niches. More conversions (increased sales, sign-ups, event attendees, etc.) To get more conversions, some folks believe you need to spend more on customer acquisition. This works until you realize you’re spending a lot of your marketing budget on acquisition and nothing else. Enter in […]
What is AB testing (split testing)?
Reading Time: 17 minutes If your website visitors are not converting, then obviously, there is something stopping them. You can go ahead and ask your design team to create new designs, but the question remains: how do you know that the new designs will convert more visitors compared to the original design? In this article, we’ll cover what is […]
16 mistakes that will kill your A/B testing (and what you can do about them)
Reading Time: 16 minutes The scene has changed a lot since we first started doing conversion optimization back in 2006. At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites. However, […]
