6 Top eCommerce KPIs You Should Monitor For Better Conversions.
Reading Time: 12 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Although eCommerce websites come in different shapes and sizes, there are very […]
10 Ways To Boost Gift Cards And Wish Lists Conversions On Ecommerce Websites
Reading Time: 13 minutes In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites. In fact, this has to be one of the unwritten laws governing the world of retail eCommerce. Regardless of the size of your online shop, your customers’ shopping experience […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutes In the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutes Psychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
Stay Informed: 39 Conversion Optimization Blogs for You to Follow
Reading Time: 11 minutes In digital marketing things change very fast. May be too fast. There are so many things going on at the same time that it can be challenging to keep up with them. But if you don’t follow the latest trends and news, you can miss the opportunities or start lagging behind. Life is movement. Once […]
31 E-commerce Conversion Rate Optimization Ideas You Must Try
Reading Time: 23 minutes Like most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
5 Surefire Ways To Get Prospects To Take Action And To Optimize Your Conversion Funnel
Reading Time: 5 minutes As we have gone through each post so far in this blog series, including Part 1 – Creating Awareness, Part 2 – Building Interest, Part 3 – Coaxing Desire, it’s clear that every step in optimizing your conversion funnel, and thereby optimizing conversion rates, is critical. Remove any one step and those that come before […]
The “Call-to-Search” for Ecommerce Conversion Rate Optimization
Reading Time: 5 minutes How’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”. In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, […]
The Truth About Conversion Funnel Optimization
Reading Time: 9 minutes Understanding and mastering the art of Conversion Funnel Optimization (CFO) stands as the linchpin between visitor engagement and tangible results. Imagine your business as a leaky bucket; no matter how much traffic you generate, without a well-optimized conversion funnel, a significant portion of your potential customers might slip away, never to return. Conversion Funnel Optimization […]
Revealed: The Biggest Secret to Ecommerce Checkout Optimization
Reading Time: 5 minutes Ask anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice. Before we go […]
