Effective website navigation (even if you’re not a usability expert)
Reading Time: 14 minutesMost online shoppers are goal oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties […]
Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%
Reading Time: 4 minutesNot all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue. Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to […]
Digital Coupon Marketing – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is […]
31 E-commerce Conversion Rate Optimization Ideas You Must Try
Reading Time: 23 minutesLike most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
Your Complete Guide to Effective Call to Action Buttons – Plus a Bonus with Free 200+ CTA Buttons
Reading Time: 18 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. Let’s start with the bonus! I faced […]
Want to Become a Conversion Rate Optimization ( CRO ) Specialist ? Just Surf the Web
Reading Time: 5 minutesThe web is a great place to learn because you can quickly access a lot of information from a variety of sources. The reason it’s easier to learn about something even as difficult as Einstein’s Theory of Relativity online is that you can have it explained in so many different ways that you’ll eventually find bits and […]
Holiday Marketing Strategies: 11 Tactics Every Small Business Should Leverage
Reading Time: 12 minutesWe recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place. Luckily, much of the […]
Online Holiday Retail Sales – 6 Effective Ways to Boost Your E-commerce Sales This Holiday Season
Reading Time: 5 minutesIt doesn’t matter now. Whether or not you’re ready for Black Friday and the holiday sales season, it’s upon us. If you’ve been working all year to get ready for this year’s blitz, the overall retail sales predictions are mostly favorable. And even the negative stuff isn’t too bad. Inc.com quoted a Deloitte-authored sales forecast […]
Be a Spy & 4 More Useful Tips to Make Your Landing Pages More Customer-Centric
Reading Time: 5 minutesImagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts! […]
Guide to Competitive Analysis for Conversion Rate Optimization
Reading Time: 8 minutesIn today’s digital landscape, standing out from the competition is critical for any business looking to succeed online. An effective way to differentiate your website and improve conversions is through conversion rate optimization (CRO). At the core of any successful CRO strategy is a detailed competitive analysis. This involves thoroughly evaluating your top competitors’ websites […]
