The State of Omnichannel Shopping – Statistics and Trends
Reading Time: 2 minutesWith customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% […]
E-commerce Product Return Rate – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product […]
The Importance of Customer Loyalty Programs – Statistics and Trends
Reading Time: 2 minutesDid you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month. 69% of consumers […]
23 Questions To Ask Before Hiring CRO Agency
Reading Time: 13 minutesNote – I spend about 40% of my time talking to companies thinking of hiring a CRO firm to help them improve conversion rates. Some companies ask the right questions. Some don’t. So, I have compiled a list of the questions you should think about and ask as you looking into working with a conversion […]
How we grew our email list by 15,712 subscribers (184%) in 12 months
Reading Time: 12 minutesWhile there are many different channels you can use to communicate with your potential customers, email remains one of the most compelling. Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter. In this post, I will explain the steps we took in 2015 to grow our email list […]
Email Subject Lines – Statistics and Trends
Reading Time: < 1 minuteDid you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are […]
Effective website navigation (even if you’re not a usability expert)
Reading Time: 14 minutesMost online shoppers are goal oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties […]
Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%
Reading Time: 4 minutesNot all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue. Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to […]
Digital Coupon Marketing – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is […]
31 E-commerce Conversion Rate Optimization Ideas You Must Try
Reading Time: 23 minutesLike most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
