Increase Conversions with a Killer Value Proposition: a 90% Increase in Conversions
Reading Time: 7 minutesHow many companies do you know that can offer the best deal? Lowest prices? Greatest customer service? We’ve all heard the talk and can likely know a countless number of companies that claim these values. And these values are truly great, but however, how do you effectively stand out from a crowd? How will your […]
Optimizing your sales funnel into a marketing funnel
Reading Time: 9 minutesMany marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied to our current online marketing […]
The 5 key conversion optimization factors that lead to great success
Reading Time: 6 minutesThe first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to […]
Email Marketing – Statistics and Trends [Infographic]
Reading Time: 3 minutesDid you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our […]
How to “Write” Ecommerce Product Descriptions that Sell
Reading Time: 6 minutesWikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old. Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to […]
Simply Unbelievable: Get the inside scoop how one company increased conversions 90%
Reading Time: 5 minutesIt’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company […]
Facebook Advertising Statistics and Trends [Infographic]
Reading Time: 2 minutesWhat’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time […]
Revealed: The Biggest Secret to Ecommerce Checkout Optimization
Reading Time: 5 minutesAsk anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice. Before we go […]
Using AIDA Model To Increase Conversion Rate Of Your Website
Reading Time: 4 minutesOnline marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web. While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to […]
Subscription Page Optimization – 5 Effective Techniques for Optimizing Subscription Pages
Reading Time: 5 minutesSubscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up […]
