Three Basic Elements of Click-Grabbing PPC Ads

Reading Time: 2 minutesConsidering how crucial they are to ecommerce and lead gen efforts, PPC ads continue to be grossly underestimated and misused. Unless your SEO is good enough to get you onto the first page of search results, PPC ads are your ticket to putting your company and/or products in front of potential customers at the precise […]

US Mobile Commerce Sales – Statistics and Trends [Infographic]

Reading Time: 2 minutesThe US mobile commerce industry is growing. Check out this infographic to know the latest US M-commerce retail sales statistics, along with why consumers prefer mobile shopping, and how much time consumers spend on mobile shopping and much more. Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code […]

From UX to Search Engine Rankings, the Big Benefits of Customer Reviews

Reading Time: 2 minutesLast week, as part of the “Conversion Optimization Tactics in Action” blog post, we made note of how Simply BBQ used customer reviews and customer-generated content. First, the site features excerpts from customer testimonials throughout. The excerpts are also compiled in a series of testimonials pages, four in all, with entries from a cross-section of […]

Activity Levels of Businesses on Social Media [Infographic]

Reading Time: 2 minutesSocial media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand: • How businesses use popular social media platforms (Facebook, Twitter and so on) • How much time they spend on these platforms • How […]

E-Commerce Search Optimization

Reading Time: 4 minutesToday product finding is on of the basic functionality and  a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest […]

4 Effective UI/UX Design Tips For Mobile Website Design Optimization

Reading Time: 3 minutesThere is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market. mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. […]

3 Effective Tips To Use Targeted Calls-to-Action (CTAs) To Generate Results

Reading Time: 3 minutesAsk for the sale. It’s basic sales practice. Unless you are McDonald’s, your customers will not likely line up to spend their money with you. Don’t expect the customer to make a buying decision purely on the merits of your offer. Ask for the sale. In advertising, asking for the sale is known as a […]

5 Easy User Experience Improvements to Increase Conversions

Reading Time: 2 minutesJust like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX). From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX . But, generally speaking, a better […]

4 Tips On How To Handle An Impulsive Customer

Reading Time: 3 minutesA retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two […]

5 More UX and Conversion Tips on Product Pages

Reading Time: 3 minutesI recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level. Customer Reviews Ratings People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. […]