8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site
Reading Time: 6 minutesEvery company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR […]
5 Variables to Test on Your Landing Page Headlines
Reading Time: 2 minutesFirst impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second. Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression. As such an important part of your landing page, headlines […]
5 UX and Conversion Tips To Improve Product Pages Conversion Rate
Reading Time: 3 minutesIt is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level: Multiple product images The problem with using a single product image is that it does not show the all the important features of the product, […]
How To Test Your Landing Pages [Infographic]
Reading Time: 2 minutesA detailed Infographic on how to test landing pages, the difference between A/B testing and Multivariate testing, important landing page elements, landing page testing mistakes, and a lot more. Infographic by- Invesp To Publish this Image on your Blog or Website. Copy this code <a href=”https://www.invespcro.com/landing-page-testing.jpg”><img src=”https://www.invespcro.com/landing-page-testing.jpg” alt=”How To Test Your Landing Pages” width=”580″></a><br /><br […]
8 Effective Practices For E-commerce Checkout Page Optimization
Reading Time: 4 minutesAccording to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment. Add Description for Fields Labels Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra […]
Consumer Choice Overload Can Impact the Conversion Rate Of Your Website
Reading Time: 3 minutesI’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that […]
Responsive Ecommerce Design to Generate More Conversions
Reading Time: 3 minutesIn today’s world where focus is shifting from computers to smart devices, like tablets and phone, we can no longer ignore the fact that transactions are being made from these devices and the user’s preference is shifting. Ignoring only amounts to lost potential revenue. Responsive web design is a way to design the website that […]
How to Create Effective E-commerce Product Pages
Reading Time: 9 minutesCreating compelling and visually appealing ecommerce product pages is key to turning mere visitors into buyers and, eventually, loyal customers. These pages aren’t just about showing off your products—they need to grab attention, build trust, and evoke emotions that drive customers to hit “buy.” From high-quality images to evocative and detailed descriptions and emotional triggers, […]
How to Overcome Choice Paralysis To Increase Conversion Rates Of E-commerce Website
Reading Time: 2 minutesThe conventional wisdom is that the more choice consumers have, the more likely they are to find one that works and make a purchase. The good news for ecommerce websites is, with no shelf space to maintain, they have a distinct advantage over their bricks and mortar counterparts in offering more options. But a lot has been […]
4 Tips for Improving Your Ecommerce UX
Reading Time: 2 minutesImproving the sales of your ecommerce site does not rely only on your marketing, product, value and incentives. As we mentioned in previous posts, there’s an increasing amount of data showing that improvements to your site’s user experience (UX), especially during the checkout process, can significantly cut checkout abandonment rates and improve sales. In a […]
