The 31 Best Marketing Books to Read in the Age of AI (2025)
Reading Time: 27 minutesLooking for the best marketing books? You’re in the right place! In the early 2000s, PepsiCo ran blind taste tests that showed most people preferred Pepsi over Coke. Confident in the data, they launched a bold campaign but it backfired. Sales didn’t spike. In fact, Coke pulled ahead. Why? Because marketing isn’t just about the […]
The Importance of Word Of Mouth Marketing – Statistics and Trends 2025
Reading Time: 11 minutesEverywhere you look, you see ads. Amid this chaos, word-of-mouth marketing (WOMM) helps you cut through the noise by doing what algorithms can’t—building trust. Whether it’s a quick recommendation in a WhatsApp group, a 15-second TikTok from a micro-influencer, or a glowing review in a niche subreddit, WOMM drives more credible, more lasting influence than […]
What is a Competitive Analysis (With Examples) [2025]
Reading Time: 8 minutesImagine a chessboard where each move reveals an opportunity or threat. Without studying your opponent’s strategy, you are likely to get outmaneuvered. The same applies in business—competitive analysis is your playbook for success. By assessing competitors’ strengths, weaknesses, and strategies, you can uncover opportunities, refine your plans, and stay ahead of industry trends. This article […]
What is Customer Value Optimization
Reading Time: 8 minutesImagine walking into your favorite coffee shop, and before you even reach the counter, the barista greets you with your go-to order. It’s not just the coffee that keeps you returning—it’s the feeling of being understood and valued. Now, compare this coffee shop experience to that of companies like Apple or Amazon. They’ve mastered the […]
The State of Impulse Buying (Statistics & Trends 2025)
Reading Time: 9 minutesDesigning your website for impulsive shoppers is crucial for maximizing sales and creating a positive user experience. Shoppers who have impulse buying tendencies often make quick decisions, so a website tailored to their behavior can capitalize and make more money. Retail therapy plays a significant role in impulse buying, as individuals often make purchases to […]
Using session replay videos to identify conversion problems on a website
Reading Time: 14 minutesGone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website. Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and […]
How To Make Your CRO ( Conversion Rate Optimization ) Project Successful
Reading Time: 7 minutesI still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability. You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions. For most websites, long gone are these […]
Using Persuasive Web Design to Increase Conversion Rates
Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are more than a billion websites, and this figure is increasing […]
Shopping Cart Best Practices – An analysis Of Top 200 E-commerce Websites
Reading Time: 10 minutesSometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on […]
The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online […]
