The Rise of Marketing Automation – Statistics and Trends [Infographic]

Reading Time: 2 minutes The marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads […]

24 SaaS Metrics And KPIs Every Company Should Care About

Reading Time: 20 minutes Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next. But monitoring performance and growth […]

Chatbots In Customer Service – Statistics and Trends [Infographic]

Reading Time: 2 minutes The use of chatbots in the customer service industry is growing. According to estimates, more than 67% of consumers worldwide have used a chatbot for customer support in the past year, and around 85% of all customer interactions will be handled without a human agent by 2020. 40% of consumers do not care whether a […]

How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends

Reading Time: 2 minutes Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their […]

Value Proposition: What is It, How To Write One + Modern Day Examples (2023)

Reading Time: 17 minutes According to marketing giant Hubspot, 64% of businesses have a value proposition that is established”. If done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem: Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies […]

The Importance of Same Day Delivery – Statistics and Trends

Reading Time: 2 minutes More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.

Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?

Reading Time: 9 minutes People believe that the key ingredient to making an attractive and useful webpage lies in its design quality. But the real underlying current that drives a visitor forward is the site’s usability and navigation. User satisfaction significantly depends on the informational architecture of a website and how it delivers the necessary information.

5 Usability Design Tips For A Better User Experience Design

Reading Time: 11 minutes When designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns. First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications. The second concern is, meeting the user’s […]

CRO Vs SEO – Does CRO negatively impact SEO: Rivalry or friendship?

Reading Time: 12 minutes It all started with a simple tweet from Elon Musk announcing that he acquired x.com. Danny Sullivan responded with a light-hearted tweet about what ranks for x at this point. Things would have stopped at this until Chris Portscheller‏ injected himself into the conversation, dismissing the value of SEO when it comes to ranking. It is […]

How Digital Influences In-store Shopping Behavior – Statistics and Trends

Reading Time: 2 minutes Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.