Category Archives:Beginner

  • No Low Hanging Fruits Here: Reflections on Running Conversion Projects

    I still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability.

    You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions.

    For most websites, long gone are these days.

    Sites are well designed. Most good designers understand fundamental usability principals. Most websites have the basics covered.

    The good news is that we can now focus on more pressing conversion issues. The bad news is that it takes significantly longer to

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  • Using Persuasive Web Design to Increase Conversion Rates

    There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail. The reason is simple – they don’t take design functionality and design aesthetics seriously. The Co-Founder and CMO of Imaginovation, Michael Georgiou says:

    “Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design.”

    Everyone knows how important making a first impression is. This is

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  • Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages

    Image Source: Nick Veasey

    Sometimes, CRO gets you in a rut and you simply need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to come up with some great resources for you. These will be a series of very exciting articles reviewing various pages on the sites and drawing inspiration and information for you.

    The

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  • The Impact of Seasonality: Conversion optimization During the Holidays

    Image Source: quantdare

    Seasonality is an ever-evolving trend.

    Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.

    According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.

    What’s more:

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  • 9 Components of A Successful CRO Project

    CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions).

    But before we start – what does the team look like?

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  • Most Common Conversion Optimization Deliverables

    Conversion optimization, much like most SEM activities, touches all verticals and various channels. Each company has its own unique experience, and we always emphasize, no two projects are ever the same. It’s that uniqueness which ensures CRO will succeed for that organization. Nonetheless, projects are brought together with a common thread: the documentation and deliverables that are produced as a result of the research and effort are pretty standard.

    Much to my own chagrin, most of our potential clients say that what most CRO agencies say they offer sounds pretty much the same. Obviously, as an agency co-owner, I

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  • The Importance of Data Driven Marketing – Statistics and Trends

    Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year  but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data

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  • Trust or Bust – How to Improve Website First Impression

    One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone.

    But nowadays, it’s less common that you find a site that is so extremely untrustworthy that upon first glance a visitor will leave (they do exist, but they’re less common than they used to be).

    According to Katie Sherwin:

    “The 5-second test is a simple usability technique to help designers gauge the audience’s

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