Using session replay videos to identify conversion problems on a website
Reading Time: 14 minutes Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website. Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and […]
How To Make Your CRO ( Conversion Rate Optimization ) Project Successful
Reading Time: 7 minutes I still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability. You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions. For most websites, long gone are these […]
Using Persuasive Web Design to Increase Conversion Rates
Reading Time: 15 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are more than a billion websites, and this figure is increasing […]
Shopping Cart Best Practices – An analysis Of Top 200 E-commerce Websites
Reading Time: 10 minutes Sometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on […]
The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign
Reading Time: 14 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online […]
9 Components of A Successful CRO Project
Reading Time: 7 minutes CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions). But before we start […]
Conversion Optimization Roadmap and Deliverables of Conversion Rate Optimization Project
Reading Time: 10 minutes Conversion optimization, much like most SEM activities, touches all verticals and various channels. Each company has its own unique experience, and we always emphasize, no two projects are ever the same. It’s that uniqueness which ensures CRO will succeed for that organization. Nonetheless, projects are brought together with a common thread: the documentation and deliverables […]
The Importance of Data Driven Marketing – Statistics and Trends
Reading Time: 2 minutes Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data […]
4 Effective Tactics To Improve First Impression Of Your Website
Reading Time: 8 minutes One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone. But nowadays, it’s less common that you find […]
12 UX Design Tips For E-commerce User Experience Optimization
Reading Time: 23 minutes It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of […]
