48% Increase in Overall Website Conversion Rate
Reading Time: 4 minutes How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
Three Crucial Elements for Landing Page Copy that Converts
Reading Time: 5 minutes Converting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business. While online conversions are part of the […]
How to Improve Conversion Rate of Category Pages by 67%
Reading Time: < 1 minute E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. […]
12 Multivariate & A/B Testing Tips for Beginners
Reading Time: 6 minutes Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and […]
Better Cart Page Generates 12% More Conversions
Reading Time: 2 minutes Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.
Reducing Visitor Anxieties Increased Conversion Rate By 108%
Reading Time: 3 minutes The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on. […]
Webinar Recording: Getting 2x more conversions from product pages
Reading Time: < 1 minute Years of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element […]
Customer Acquisition Vs.Retention Costs – Statistics And Trends
Reading Time: 2 minutes Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater […]
22 Ways to Promote Your Conversion Optimization Services
Reading Time: 7 minutes In every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone […]
The State Of Online Video Advertising – Statistics And Trends
Reading Time: 2 minutes Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI. Check […]
