Category Archives:Beginner

  • Ad Blocking – Statistics and Trends

    Ad blocking has grown from roughly 21 million users in 2009 to 198 million active global users as of June 2015 and is estimated to cost publishers nearly $22 billion during 2015.  Check out our infographic on Ad Blocking for latest ad blocking statistics and trends.

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg” alt=”Ad Blocking Statistics and Trends” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Estimated Ad Blocking Cost (in Billions)

    Year Estimated cost ( in Billion) 2014 11.7 2015 21.8 2016 41.4

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  • Social media engagement – Statistics and Trends

    social media engagement statistics

    Did you know that nearly 2.1 Billion people in this world have social media accounts.  Nearly 7 in 10 internet users are active on social media and 4 in 10 internet users actively use social media apps. More than 50% of Facebook users use social media platform more than once a day, followed by Youtube(28%) , Google+ (25%) , Twitter(27%) and Instagram (24%) . Check out our latest infographic on “Social Media Engagement” for latest statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/social-media-engagement.jpg”><img

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  • How Your Customer’s Path to Purpose Can Lead to Your Path to Conversion

    path to purpose graphic

    We’ve railed on at length in this blog about paltry online conversion rates. It seems like they are stuck in quicksand. Try as we might, we just can’t pull them out of the single-digit mud.

    Perhaps even more frustrating is the lack of reasoning about why the rates are so poor. A Google search for “why are online conversion rates so low” produces only three results that actually talk about low rates, and two of those are really a “reverse psychology” approach to telling you how to improve rates.

    The one remaining result, from econsultancy.com, echoes what we have maintained here on

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  • Online Marketing For Small Businesses – Statistics and Trends

    Small Businesses Online Marketing

    Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg” alt=”Online Marketing for Small Businesses” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversions</a>

    How much marketing budget small businesses allocate to online marketing

       %age of Marketing budget Spent

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  • 14 Tips to Increase your Blog Subscriptions With Conversion Optimization

    14 tips to increase your blog subscriptions

    Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.

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  • 5 Reliable Guidelines for Designing Higher-Converting Landing Pages

    What’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there.

    So that first question is: “what action do I want the visitor to take on this page?”

    The Clash Between Your Goal and the Customer’s Goal

    Tragically, the simplicity of landing page design diminishes exponentially after that first easy step of choosing a conversion goal.

    Here’s an example: you decide to

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  • The “Call-to-Search” for Ecommerce Conversion Rate Optimization

    How’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”.

    In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, eight and a half billion) shopping sessions and found an average conversion rate of 2.25%. It’s up, but if we claim a victory from a tenth of a point uptick in conversion rates over three years, then no one should wonder why conversion rates absolutely

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  • How Branding Influences Purchase Decisions [Infographic]

    Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.

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