What’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there.
So that first question is: “what action do I want the visitor to take on this page?”
The Clash Between Your Goal and the Customer’s Goal
Tragically, the simplicity of landing page design diminishes exponentially after that first easy step of choosing a conversion goal.
Here’s an example: you decide to …Read More
How’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”.
In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, eight and a half billion) shopping sessions and found an average conversion rate of 2.25%. It’s up, but if we claim a victory from a tenth of a point uptick in conversion rates over three years, then no one should wonder why conversion rates absolutely …Read More
Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.Read More
It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which you do with conversion rate optimization services.
Considering that if any one of those three things is missing, the rest of your digital marketing effort will be in vain, it can be said that each are of the similar import. (Your web presence is actually …Read More
This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us your website if you would like it to be reviewed. It is going to be an information packed, engaging hour.Read More
The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many more such interesting facts for you in our infographic, “How Smartphones Can Influence Shopping Behavior”. How much do you contribute to the worldwide digital commerce through your smartphone?Read More
How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.
We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!
Infographic by- Invesp conversion optimizaion
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<a href=”https://www.invespcro.com/online-customer-reviews.jpg”><img src=”https://www.invespcro.com/online-customer-reviews.jpg” alt=”The Importance Of Online …Read More
We have updated this list and added more books that every marketer should read cover to cover if they want to accelerate their growth in this field. Below this first list, we have also added more marketing books that you should add to your reading list right away.
If you are in the business of online marketing, you already know that regardless of how many academic courses you took in college, or how many hours you spent listening to your teachers, the most you will ever gain is some basic knowledge but will not be taking you to the cutting …Read More
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