The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)
Reading Time: 6 minutes Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers […]
A/B Testing Statistics Made Simple
Reading Time: 12 minutes “Why do I need to learn about statistics in order to run an A/B testing?” You may be inclined to wonder, especially considering that the testing engine supplies you with data to make a judgement on the statistical significance of the test, correct? As a matter of fact, you have plenty of reasons to learn statistics. […]
How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]
Reading Time: 8 minutes Incentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives […]
The State of Impulse Buying Persona – Statistics and Trends 2023
Reading Time: 6 minutes Designing your website for impulsive shoppers is crucial for maximizing sales and creating a positive user experience. Shoppers who have impulse buying tendencies often make quick decisions, so a website tailored to their behavior can capitalize and make more money. Impulsive personas are the apple of the eye of marketers and business owners. The credit-card-in-hand […]
Polls 101: A Kickstart Guide to Knowing Your Customers and Increasing Conversions on Your Website
Reading Time: 21 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Analytics is the king, but it is not enough. With analytics, you […]
E-commerce Fraud And Chargebacks – Statistics And Trends
Reading Time: 2 minutes Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutes In the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
The Importance of Word Of Mouth Marketing – Statistics and Trends
Reading Time: 5 minutes In today’s highly competitive business environment, understanding the importance of word of mouth marketing and the trends that shape it is vital for success. Word of mouth marketing has long been recognized as a powerful force that drives consumer behavior, advocacy marketing, and brand loyalty. In fact, as the digital landscape continues to evolve, the […]
15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now
Reading Time: 12 minutes Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
How to Create a Cart Abandonment Strategy That Wins Back Customers
Reading Time: 7 minutes Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go […]
