The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)
Reading Time: 6 minutesTechnology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers […]
A/B Testing Statistics Made Simple
Reading Time: 11 minutesA/B testing statistics can often seem overwhelming, but they are essential for making informed decisions. “Why do I need to learn about statistics to run an A/B test?” you may wonder, especially since the testing engine provides data to judge the statistical significance of the test, right? In fact, there are plenty of reasons to […]
How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]
Reading Time: 8 minutesIncentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives […]
Polls 101: A Kickstart Guide to Knowing Your Customers and Increasing Conversions on Your Website
Reading Time: 21 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Analytics is the king, but it is not enough. With analytics, you […]
E-commerce Fraud And Chargebacks – Statistics And Trends
Reading Time: 2 minutesDid you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutesIn the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
The Importance of Word Of Mouth Marketing – Statistics and Trends
Reading Time: 5 minutesIn today’s highly competitive business environment, understanding the importance of word of mouth marketing and the trends that shape it is vital for success. Word of mouth marketing has long been recognized as a powerful force that drives consumer behavior, advocacy marketing, and brand loyalty. In fact, as the digital landscape continues to evolve, the […]
15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now
Reading Time: 12 minutesHas it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
How to Create a Cart Abandonment Strategy That Wins Back Customers
Reading Time: 7 minutesDid you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go […]
Persona Mapping: How To Map Your Buyer Personas To Improve Conversions
Reading Time: 8 minutesA successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers . That’s when buyer persona come into play. You […]
