Persona Mapping: How To Map Your Buyer Personas To Improve Conversions
Reading Time: 8 minutes A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers . That’s when buyer persona come into play. You […]
How Free Shipping Influence Online Buying Decisions
Reading Time: 2 minutes Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items […]
Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%
Reading Time: 7 minutes Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site. […]
5 Proven Conversion Rate Optimization Principles that Won’t Hurt Your Website
Reading Time: 8 minutes Usually, conversion rate optimization requires time and resources to gather the customer insights, find out why your website visitors are not converting, make assumptions, and then test them. If at the moment you don’t have neither time nor any resources or afraid of wasting your precious time on trial and error and testing out various […]
11 Deadly Landing Page Sins Every Marketer Needs To Avoid
Reading Time: 11 minutes Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
US Programmatic Ad Spending – Statistics and Trends [Infographic]
Reading Time: 2 minutes Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. […]
Social Media Conversion Rate – 4 Reasons to Continue with Social Media Despite Their Low Conversion Rates
Reading Time: 5 minutes With all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases. These low conversion rates should not scare you, though. There is gold for your business […]
Global In-app Purchase Revenue Statistics and Trends [Infographic]
Reading Time: < 1 minute Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends. Infographic by- Invesp CRO To Publish this Image on your Blog or Website . […]
Mobile Search Engine Advertising – Statistics and Trends [Infographic]
Reading Time: 2 minutes Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing […]
The State of A/B Testing [Infographic]
Reading Time: 2 minutes A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends. Infographic by- Invesp Conversions To Publish this Image on your […]
