Category Archives:Beginner

  • How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]

    Incentives are powerful.

    Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert.

    We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain.

    Incentives come in different shapes and forms.

    They could be as simple as a free shipping offer, or a special discount on limited items, to more complex, unique approaches such as scarcity and urgency. Scarcity incentives point customer to the limited number of items available, while

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  • The State of Impulse Buying Persona – Statistics and Trends

    Impulse Buying Persona

    Impulsive personas are the apple of the eye of marketers and business owners.

    The credit-card-in-hand shoppers get undivided attention in copy, design, and layout of websites, landing pages, and ads, as well as in brick-and-mortar displays and services.

    So much is carefully crafted to address impulsive buying: scarcity and emergency elements, benefits displayed in bullet points, big and bright CTAs, smooth and fast check-out processes.

    But who are the impulsive buyers shaking up online and offline commerce? Are they mostly married or single? Do they usually act impulsively while online shopping or in-store browsing? Do they really regret their purchases?

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  • Polls 101: A Kickstart Guide to Knowing Your Customers and Increasing Conversions on Your Website

    Analytics is the king, but it is not enough. With analytics, you can track the behavior of your website visitors, but, in most of the cases, you can’t find out WHY and HOW users behave the way they do.

    Looking to delve deeper into the motives of your website visitors? Go to the source.

    Only your website visitors can tell you why they did not proceed to checkout, left your website or ignored sections of the page. This is where qualitative research comes into play.

    When done right, qualitative research can give you deep insights in actions and reasonings of

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  • E-commerce Fraud And Chargebacks – Statistics And Trends

    The state of ecommerce chargeback

    Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg” alt=”Ecommerce Fraud and Chargeback – Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Rate and

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  • 100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization

    You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need to own, bookmark, and/or read on conversion optimization.

    Books

    Don’t make me think – Steven Krug Considered by many experts as the ‘layperson’s usability bible’. This book is recommended for all those who want to know how to get started with web usability. It’s also a great refresher course in the basic steps for advanced users as

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  • The Importance of Word Of Mouth Marketing – Statistics and Trends

    Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Word of Mouth marketing impression results 5x more sales than a paid media impression and people are 90% more likely to trust and buy from a brand recommended by a friend. Check out our new post on the importance of word of mouth marketing for latest word of mouth marketing statistics and trends.

    Infographic by- Invesp Conversion Rate and Landing Page Optimization Company

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  • 15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now

    Conversion rate optimization mistakes

    Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.

     Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website

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  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    Shopping cart abandonment Strategy

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.

    One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to

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