Starting Your Conversion Optimization Project The Correct Way- updated Dec 2023
Reading Time: 18 minutes This article has been updated to reflect the more current process in Dec 2023 Additional updates are coming to include #JTBD framework! Marketing projects can be complicated. Conversion optimization projects are even more intense. They require a very diverse set of skills, a lot of time and patience. It isn’t enough to just have an […]
The Importance of Live Chat Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutes Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.
$60 billion dollar company pivoted value proposition for a 14.72% increase in conversions
Reading Time: 5 minutes Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as […]
Buy Online Pick Up In Store – Statistics and Trends
Reading Time: 2 minutes Did you know that 57% of online shoppers surveyed said they had picked up an online order in a store in the last year. Avoiding shipping fees is the top reason why 73% of shoppers preferred buy online and In Store pickup, followed by 32.2% for whom the store was nearby and convenient to pick […]
Remote Usability Testing – How To Do Usability Testing on a Budget
Reading Time: 13 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Remote usability testing is when the test participant and the conversion optimization […]
The Importance Of Lead Nurturing – Statistics and Trends
Reading Time: 2 minutes Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest […]
SaaS Customer Acquisition – Statistics and Trends
Reading Time: 2 minutes Growth rates for the Software as a Service business model are inspiring high. You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the […]
Heuristic Evaluation: Your Complete Guide To Heuristic Evaluation for Conversion Optimization
Reading Time: 14 minutes What Is Heuristic Evaluation? The word heuristic refers to a rule of thumb adopted based on experience or common knowledge. Ultimately, a heuristic evaluation is based on rules representing the best practices a website should include. As a usability method, heuristic evaluation detects usability problems within a website and helps create educated changes to site […]
The Beginner-Friendly Guide to Designing Conversion-Oriented Landing Pages
Reading Time: 21 minutes For the love of landing pages, let’s turn them into high-converting machines for our websites. Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer. A website can increase leads […]
Usability Problems – 7 Methods to Uncover Usability Issues on Your Website
Reading Time: 18 minutes There is no such a thing as a perfect website. No designer, developer, or marketer can alone spot the entire range of problems on a website. Why? One direct reason is that only real users can identify some of these problems. The market nowadays is a fierce battlefield, as everyone is striving to provide the […]
