People believe that the key ingredient to making an attractive and useful webpage lies in its design quality. But the real underlying current that drives a visitor forward is the site’s usability and navigation. User satisfaction significantly depends on the informational architecture of a website and how it delivers the necessary information.Read More
When designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns.
First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications.
The second concern is, meeting the user’s expectations by creating an interface that adds something to their lives and makes it easier.
Throughout the internet age, there are several success stories of websites and apps dominating the marketplace in spite of the fierce competition.Read More
It all started with a simple tweet from Elon Musk announcing that he acquired x.com.
Danny Sullivan responded with a light-hearted tweet about what ranks for x at this point.
Things would have stopped at this until Chris Portscheller injected himself into the conversation, dismissing the value of SEO when it comes to ranking.
It is surprising how some developers and UXers are still wrapping their heads around the benefits of SEO and the value it provides in building brands.Read More
Equal to that is the lack of basic understanding of CRO and its principals most SEOs …
Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.Read More
Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.
Infographic by- Invespcro.com
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<a href=”https://www.invespcro.com/blog/images/blog-images/us-holiday-shopping.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/us-holiday-shopping.jpg” alt=”US Holiday Shopping Statistics and Trends” width=”580″></a></p>Read More
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp …
This article has been updated to reflect the more current process in 2018 June
Marketing projects can be complicated. Conversion optimization projects are even more intense. They require a very diverse set of skills, a lot of time and patience. It isn’t enough to just have an “eye” or know a few CRO “best practices” (whatever that is).
You see, when conversion rate optimization first gained momentum, a lot of sites lacked basic usability fundamentals. Finding “low hanging fruits” and making UX fixes, was a treat and usually ended with big revenue and conversion rate increases and wins. As companies …Read More
Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.Read More
Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.
The point of this long week debate came down to: process, process, process.
If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.
But for …Read More
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