Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
5 Usability Design Tips For A Better User Experience Design
Reading Time: 11 minutesWhen designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns. First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications. The second concern is, meeting the user’s […]
Fresh Start Effect – How to Use Fresh Start Psychology for Better Conversion Marketing
Reading Time: 9 minutesEveryone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a […]
CRO Vs SEO – Does CRO negatively impact SEO: Rivalry or friendship?
Reading Time: 15 minutesIt all started with a simple tweet — Elon Musk announced he had acquired x.com. Danny Sullivan chimed in with a playful remark about what ranks for “x” these days. Things took a turn when Chris Portscheller jumped in, dismissing SEO’s role in rankings altogether. This sparked a familiar debate: Do SEO and CRO go […]
How Long Should You Run an A/B Test for and How to Calculate Duration of A/B Test
Reading Time: 9 minutesAs interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test. So, even in the few […]
What Is An AA Test And Why You Should Run AA Tests
Reading Time: 10 minutesDid you know 80% to 90% of A/B tests do not produce any statistically significant result? Only 1 out of 8 A/B tests show a significant difference. Done incorrectly, some marketers have begun to question the value of A/B testing—their A/B test reports an uplift of 20%. Yet, the increase reported by the AB testing […]
The death of the average CRO
Reading Time: 8 minutesRegardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult. If it weren’t, then most websites would have conversion rates of 20 and the 30%. But that is not the reality. The average website conversion rate still hovers […]
The Importance of Live Chat Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.
$60 billion dollar company pivoted value proposition for a 14.72% increase in conversions
Reading Time: 5 minutesKhalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as […]
Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
Reading Time: 9 minutesContent marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it. On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should […]
