E-Commerce Search Optimization
Reading Time: 4 minutesToday product finding is on of the basic functionality and a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest […]
4 Effective UI/UX Design Tips For Mobile Website Design Optimization
Reading Time: 3 minutesThere is high growth seen in mobile shopping last few years. According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market. mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. […]
4 Tips On How To Handle An Impulsive Customer
Reading Time: 3 minutesA retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two […]
5 More UX and Conversion Tips on Product Pages
Reading Time: 3 minutesI recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level. Customer Reviews Ratings People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. […]
8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site
Reading Time: 6 minutesEvery company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR […]
5 Variables to Test on Your Landing Page Headlines
Reading Time: 2 minutesFirst impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second. Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression. As such an important part of your landing page, headlines […]
5 UX and Conversion Tips To Improve Product Pages Conversion Rate
Reading Time: 3 minutesIt is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level: Multiple product images The problem with using a single product image is that it does not show the all the important features of the product, […]
Consumer Choice Overload Can Impact the Conversion Rate Of Your Website
Reading Time: 3 minutesI’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that […]
