Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
Fresh Start Effect – How to Use Fresh Start Psychology for Better Conversion Marketing
Reading Time: 9 minutesEveryone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a […]
How Long Should You Run an A/B Test for and How to Calculate Duration of A/B Test
Reading Time: 9 minutesAs interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test. So, even in the few […]
Your conversion optimization plan for peak seasons (including the holidays)
Reading Time: 12 minutesData from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season. Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues. There are few basics premises that you […]
The death of the average CRO
Reading Time: 8 minutesRegardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult. If it weren’t, then most websites would have conversion rates of 20 and the 30%. But that is not the reality. The average website conversion rate still hovers […]
Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
Reading Time: 9 minutesContent marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it. On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
Prospect Theory: How Users Make Decisions
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
The 7 Step Roadmap For Effective Usability Testing
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]
Behavioral Momentum: Are Visitors in Love with Your Old Site Design?
Reading Time: 13 minutesThe question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
