Personas Strategy: How To Create Effective Buyer Personas That Work
Reading Time: 21 minutes The French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depends on how much their customers are satisfied. As a matter of fact, most companies are aware of the […]
Usability Metrics: A Guide To Measuring The User Experience
Reading Time: 9 minutes We were hiring for a UX/UI senior position at Invesp. Of the 20 resumes we liked, we were only able to make 10 phone interviews. Of the 10 interviews, only one made it to a face-to-face. The interviewee came in talking about all the great designs and apps he had created. But then we started […]
Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutes It’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
Fresh Start Effect – How to Use Fresh Start Psychology for Better Conversion Marketing
Reading Time: 9 minutes Everyone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a […]
How Long Should You Run an A/B Test for and How to Calculate Duration of A/B Test
Reading Time: 9 minutes As interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test. So, even in the few […]
Your conversion optimization plan for peak seasons (including the holidays)
Reading Time: 12 minutes Data from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season. Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues. There are few basics premises that you […]
The death of the average CRO
Reading Time: 8 minutes Regardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult. If it weren’t, then most websites would have conversion rates of 20 and the 30%. But that is not the reality. The average website conversion rate still hovers […]
What makes a good conversion optimization case study?
Reading Time: 8 minutes The CRO industry have evolved tremendously over the last twelve years. I still recall conversations we used to have with CMOs and VP of marketing at large online retailers trying to introduce them to conversion optimization. We would first try to determine if they even knew what were even talking about (it was that new): […]
Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
Reading Time: 9 minutes Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it. On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutes In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
