Personas Strategy: How To Create Effective Buyer Personas That Work
Reading Time: 20 minutesThe French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depend on how satisfied their customers are. As a matter of fact, most companies know that knowing their customers […]
Usability Metrics: A Guide To Measuring The User Experience
Reading Time: 7 minutesAt Invesp, while hiring for a senior UX/UI position, we screened 20 resumes, conducted 10 phone interviews, and held one face-to-face interview. Despite impressive design claims, the candidate struggled with usability guidelines and when we asked—how do you measure the usability of a product you created? Complete silence. The basics of CRO lie in measuring […]
Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
Fresh Start Effect – How to Use Fresh Start Psychology for Better Conversion Marketing
Reading Time: 9 minutesEveryone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a […]
How Long Should You Run an A/B Test for and How to Calculate Duration of A/B Test
Reading Time: 9 minutesAs interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test. So, even in the few […]
Your conversion optimization plan for peak seasons (including the holidays)
Reading Time: 12 minutesData from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season. Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues. There are few basics premises that you […]
The death of the average CRO
Reading Time: 8 minutesRegardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult. If it weren’t, then most websites would have conversion rates of 20 and the 30%. But that is not the reality. The average website conversion rate still hovers […]
Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
Reading Time: 9 minutesContent marketers see the world differently—they want their content to be shared far and wide, allowing no form to hinder it. On the other hand, demand-generation-focused marketers believe that content such as webinars, white papers, case studies, analyst reports, or information not available anywhere else for FREE should be GATED. Now: Whether you gate your content […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 8 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
Prospect Theory: How Users Make Decisions
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
