If only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel.
If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition.
For over a decade we have worked hard to figure out ways to simplify this. CRO is never that easy. But identifying problems and figuring out why can be easier than one thinks.Read More
You already know usability is one of the most important conversion-driving factors on a website. That’s why you’re here. And while there are many strategies out there that can help businesses evaluate their site’s learnability and usability, it can be hard to do accurately without the help of real users from your audience.
Cognitive walkthroughs are one proven method to overcome this obstacle and limit bias in your website assessment.Read More
When it comes to understanding your customer’s experience, there’s really no easy way. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things:
Identifying the goal and purpose behind it, Knowing how to actually apply and use it.
If you go with customer journey maps, we highly recommend you keep the two criteria in mind.Read More
The French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depends on how much their customers are satisfied. As a matter of fact, most companies are aware of the fact that knowing your customers intimately is the only way to please them. But it’s complicated to “really” know customers. Trying to extract that data in a meaningful way is not so apparent.
The struggle is real.
But why do companies struggle so much to …Read More
We were hiring for a UX/UI senior position at Invesp. Of the 20 resumes we liked, we were only to make 10 phone interviews. Of the 10 interviews, only one made it to a face to face.
The interviewee came in talking about all the great design and apps he had created. But then we started drilling further asking about some specific usability guidelines this individual follows and he started to stumble. Then we asked; how do you measure the usability of a product you created?
Complete silence.Read More
Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals.
This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit.
Related to unintentional blindness, change blindness, and selective disregard, a phenomenon called selective attention is responsible for this behavior.
Find out more on this human behavior, how it may affect your site conversion rates, and how to address it to increase conversions.Read More
Everyone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a clean slate is all many students need to discover they are capable of excelling.
A fresh start is a great feeling to have, and research confirms it has a powerful impact on our aspirations and behaviors. As a result, many psychologists, counselors, and goal-minded entrepreneurs …Read More
As interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test.
So, even in the few instances where a testing software declares a winner, there is a good chance that you merely identified a false positive.
How do you avoid that?
You start by having a good handle on A/B testing statistics to ensure that your data is collected and analyzed …Read More
- US Online Grocery Shopping – Statistics and Trends [Infographic]
- Tasks for a Usability test: Everything you need to know
- Writing open-ended and closed-ended questions for user research
- The Importance of Customer Experience Management – Statistics and Trends [Infographic]
- Writing effective qualitative research notes
- Using session replay videos to identify conversion problems on a website
- What is the impact of a page on the site conversion rate?
- Stop confusing usability with conversion
- Beware of mind games
- My thoughts on Basecamp new head of marketing position
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