Reading Time: 3 minutesAsk for the sale. It’s basic sales practice. Unless you are McDonald’s, your customers will not likely line up to spend their money with you. Don’t expect the customer to make a buying decision purely on the merits of your offer. Ask for the sale. In advertising, asking for the sale is known as a […]
Reading Time: 2 minutesJust like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX). From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX . But, generally speaking, a better […]
Reading Time: 2 minutesFirst impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second. Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression. As such an important part of your landing page, headlines […]
Reading Time: 2 minutesThe conventional wisdom is that the more choice consumers have, the more likely they are to find one that works and make a purchase. The good news for ecommerce websites is, with no shelf space to maintain, they have a distinct advantage over their bricks and mortar counterparts in offering more options. But a lot has been […]
Reading Time: 2 minutesImproving the sales of your ecommerce site does not rely only on your marketing, product, value and incentives. As we mentioned in previous posts, there’s an increasing amount of data showing that improvements to your site’s user experience (UX), especially during the checkout process, can significantly cut checkout abandonment rates and improve sales. In a […]
Reading Time: 3 minutesAs I pointed out a couple weeks ago, many old marketing and sales models, particularly AIDA, are open-ended, meaning that once the sales conversion is complete, the model stops and has no means of putting the customer back into the conversion loop, like turning them into brand and/or product advocates. Creating advocates not only increases […]
Reading Time: 3 minutesTake a look below at the graph of Content Marketing Challenges from emarketer.com, but don’t take too long because the first two challenges tell almost the whole story: by far the largest issues facing content marketers are: Finding time for content marketing, and Creating original content That’s the bad news and, as content marketers know, […]
Reading Time: 2 minutesYou have heard this many times, but it has yet to be overstated: email marketing is one of your most powerful marketing vehicles. You will be hard-pressed to find another channel that is as simple, fast, accepted, direct, targeted, personalized, trackable, cost-efficient and effective. And ROI isn’t hard to come by either. The engine that […]
Reading Time: 2 minutesPillars work together to provide support and the success of your ecommerce depends on these three pillars: Pillar 1 – Web Properties – Until a few years ago, a good web site alone would have done nicely to conduct an ecommerce operation, but no more. The splintering of the web means some customers may never […]
Subscribe to Invesp’s blog feed for future articles delivered to your feed reader or receive weekly updates by email.
