We recently worked with a partner client who is located in India.
Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time.
Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place.
Luckily, much of the world takes breathers between major holidays. In the US, October to December are hot months for many retailers.
Once the retailer has done their due diligence of getting enough eyeballs to their website (which generally increases for most …Read More
Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid?
Conducting a competitive landscape analysis is an important step of any conversion optimization program.
Why competitive analysis for conversion rate optimization is important
1. A comprehensive competitive analysis is critical part of any CRO program. Sometimes expanding your conversion rate optimization beyond your website and looking at your competitors can make some fruitful gains.
2. It helps you understand how customers and potential customers think of …Read More
Conversion Path Optimization – How Your Customer’s Path to Purpose Can Lead to Your Path to Conversion
We’ve railed on at length in this blog about paltry online conversion rates. It seems like they are stuck in quicksand. Try as we might, we just can’t pull them out of the single-digit mud.
Perhaps even more frustrating is the lack of reasoning about why the rates are so poor. A Google search for “why are online conversion rates so low” produces only three results that actually talk about low rates, and two of those are really a “reverse psychology” approach to telling you how to improve rates.
The one remaining result, from econsultancy.com, echoes what we have maintained here on …Read More
As we have gone through each post so far in this blog series, including Part 1 – Creating Awareness, Part 2 – Building Interest, Part 3 – Coaxing Desire, it’s clear that every step in optimizing your conversion funnel, and thereby optimizing conversion rates, is critical. Remove any one step and those that come before it are futile, and those that follow can’t happen.
But getting your prospects to take action is where all your funnel optimization pays off. And that’s perhaps what makes it the most important – and frustrating – step in the funnel. All that potential built …Read More
It may not be as exciting as “Orange is the New Black”, but we’ve enjoyed a good ride so far through this blog series. In “Part 1- Creating Awareness” and “Part 2 – Building Interest” we learned:
It is inevitable that your conversion rates will improve if you optimize your conversion funnel. We use an AIDA-based (awareness, interest, desire, action) funnel as an example throughout the blog series. Creating awareness of your business and/or products isn’t the numbers game so many make it out to be. Instead, you need to find your target markets and share your unique value. Your …Read More
A Surefire Way to Optimize Conversion Rates: Optimize Your Conversion Funnel – Part 2 – Building Interest
Hopefully you’ve arrived here after reading Optimize Your Conversion Funnel – Part 1. In addition to being a fascinating read, Part 1 outlined the following points, among others:
We generally focus online conversion optimization on the point of sale, but conversion-killing elements higher up in the conversion funnel are often the culprits. It helps to “brand” your conversion funnel to create a seamless path for the customer by focusing on her needs at every step, and communicating with a consistent voice throughout. It’s a mistake to hinge the success of the “Awareness” stage of the funnel exclusively on numbers like …Read More
Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.Read More
Talk to anyone about conversion rate optimization and there’s a damn fine chance that the “call-to-action” button will pop up in the conversation. Or the sign-up form. Or that you should be testing both. Many of our conversion optimization programs have a myopic focus on the point of sale.
But, as we learn more about the customer journey, omnichannel marketing and the overall convergence of marketing and commerce, it’s clear that customer experiences long before the call-to-action button, higher up in the ‘conversion funnel’, hold as much sway over the customer’s ultimate decision to convert as anything.
Yes, You Have a …Read More
Connect with us
- My Experience Running Facebook Ads for the First Time
- A/B testing on Holidays: Is it Worth it?
- CRO or CVO: Which One Has Better ROI?
- 6 DTC eCommerce Websites with Killer Value Propositions
- Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)
- 5 Non-obvious Product Pages Tips for Shopify Websites
- 40+ Customer Survey Questions That Marketers Should Ask
- 5 Benefits of Selling Direct to Consumer (DTC, D2C)
- Tips for Writing a Good Product Description for eCommerce Websites
- How to Write Value Propositions for eCommerce Websites
Latest Blog Posts