Does the process of conversion rate optimization frighten you a bit?

Does it seem complicated to the point you don’t want to go through all of it?

Well, you are not alone. Marketers fear CRO programs implementations for a variety of reasons.

The first intention behind bringing this chapter to life is to encourage you on your CRO efforts, by changing the way you perceive, plan and implement your conversion optimization program. You wouldn’t want to miss the rewards of a well-implemented CRO program.

As previous chapters led us through, the journey of conversion rate optimization starts by understanding the …

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How fast a potential customer moves in a buying funnel defines the length and complexity of the sales process. Some conversions require little time or financial commitment, and the process is completed in a matter of minutes (sometimes even seconds). It is almost like stopping at a convenience store and grabbing a soda.

At the other end of the spectrum, for complex B2B sales or high-value consumer ticket items, a conversion may take months or sometimes years before it concludes. This type of sales would have multiple points of contact, nurture funnels, and the right approach to the right person …

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Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

You can only persuade your website visitors to choose your product or service when you address their motivations, needs, and fears. Visitors are not concerned or aware of your website sales funnel. They come with their own buying funnel which may or may not match your sales process. Consumers go through five stages before making a buying …

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Understanding your website visitors through personas

Before jumping into conversion optimization, you need to identify your site visitor, by recognizing, for example, concerns, motivations, uncertainties, and trigger words.

One of the first tasks we do as a company, which has been helping marketers optimize their content and their conversion rates, is delve into understanding the market as best we can, prior to initializing the recommendation process.

Most companies are aware of the importance of knowing customers, but few comprehend all that this recognition entails, especially online. The majority is still keeping their heads in the sand and overlooking the high …

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Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

Most website designs have certain site elements that create fear, uncertainty, and doubts (FUDs) in the minds of their visitors. If this is you, not to worry, you can increase visitors’ trust in your website by using incentives. Incentives rank high among the best ways to counter visitors’ fear, uncertainty, and doubts.  What Are Incentives? In this …

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Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing!

I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites and if they did, they did not have a team to analyze the data.

Fast forward to 2017, things have changed quite a bit.

Most companies we talk to nowadays have a dedicated team (or person) …

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Users’ engagement comes from your ability to continue peak visitors’ interest on your website.

Stores with daily changes in their inventory continually engage customers by providing expectation on new product arrivals. Companies that run frequent sales are also engaging clients and putting their store on the radar for things to look out for.

With so many websites to visit, it becomes challenging to sustain users’ interest in your offering.

How can you peak potential customers’ interest?

In your site, start with setting specific Key Performance Indicators (KPIs)and metrics to measure user’s engagement.

A quick note on this: We notice …

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Your website hosts an astonishing number of factors that could make your users leave after just a couple of seconds. Fears, uncertainties and doubts, or simply FUDs, group a big portion of these factors.

FUDs are certain elements that cause bad user experience and deflate user confidence. These elements raise doubts on your website visitors, as whether your product or service is the right choice for them. Ultimately, FUDs result in a complete loss of trust and/or abandonment of your site.

As part of our Conversion Framework, FUDs are web-centric factors that you can address to increase the conversion rates …

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