Just like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX).
From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX .
But, generally speaking, a better overall ecommerce UX translates into more conversions, better conversion rates and – ta da – higher sales.
The problem is that creating a better UX can be a complex task with seemingly endless options, each of which must be researched, tested, implemented, including for different …Read More
Images. You already know their power to improve conversion rates, leads and ecommerce sales. It’s why you use a photo of your product instead of the thousand words it would take to describe it.
But most of us don’t realize how powerful images can be. Or, in an increasingly graphic online world, that their power increases.
If you’re looking for proof of this, try to think of a single popular social medium that has emerged in the past few years that isn’t image-based.
Instagram, Pinterest, Tumblr, etc.; all image-based social media. If you thought of Google+, you’re …Read More
I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level.
Customer Reviews RatingsRead More
People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. Customers reviews give other customers an unbiased perspective on a product.
However, the problem for many companies is getting customers to add reviews. You can ask the customer post product purchase and delivery to give feedback of the product that you can display …
While we don’t often think of them that way, calls-to-action are actually commands. “Buy Now” and “Get Started Today” literally command your visitor to take the action you want. The examples above are even bold enough to include a time stipulation. Do this and do it now.
But most people don’t like being commanded to do anything, particularly on the spot. This is likely a major reason why ecommerce and lead generation sites suffer such poor conversion rates compared to their bricks and mortar counterparts.
Is there anyone out there who wants to “Submit” or “Purchase”?
How Your Parents Got …Read More
First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second.
Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression.
As such an important part of your landing page, headlines are a great place to start your a/b or multivariate testing to improve your conversion optimization.
As you read through the list of testing options, remember that there are no rules for what works. That’s why you need to test!
The Trigger & Benefit – …Read More
It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level:
Multiple product imagesRead More
The problem with using a single product image is that it does not show the all the important features of the product, nor the different angles, which in turn opens up a series of questions and doubts from the potential customer. Using multiple images helps showcase your product from different angles, colors and features. Research shows that using multiple images result increase in conversion in comparison …
Testing your ecommerce and lead-generation landing pages is the best way to increase their conversion rates. Check the infographic we recently posted on the Invesp blog to learn more about How to Test Your Landing Pages.
After you do, use the list below to help you determine which landing page elements you can use to begin testing:
Page HeadlineRead More
This is the single most important element of your landing page. Why? It is the first and very often the only element that visitors use to determine whether your landing page holds the answers they seek. Sub-Headline
While your …
A detailed Infographic on how to test landing pages, difference between A/B testing and Multivariate testing,important landing page element , landing page testing mistakes and lot more.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
<a href=”https://www.invespcro.com/landing-page-testing.jpg”><img src=”https://www.invespcro.com/landing-page-testing.jpg” alt=”How To Test Your Landing Pages” width=”580″></a><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>
What is A/B Testing –
A/B testing or split testing is an experimental approach to compare two versions of a landing page (A and B), which are identical except for one variation that might impact a user’s behavior and …Read More
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