Category Archives:Conversion Rate Optimization

  • 3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization

    As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.

    Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.

    Other data highlighted in the infographic includes:

    Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online

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  • Why Are We So Afraid to Improve Conversion Rates?

    At risk of stating the obvious, online conversion rates and results can be improved through well structured conversion optimization programs.

    You don’t even have to leave this site for proof. Here are some real stats listed on Invesp’s homepage:

    238% Increase in conversion rates 42% decrease in shopping cart abandonment 155% increase in membership subscriptions

    Despite the copious amounts of irrefutable evidence of the effectiveness of conversion rate optimization, you wouldn’t think it’s a worthwhile pursuit after looking at the results of Econsultancy’s 2012 Conversion Rate Optimization Report:

    41% of respondents were either “Quite dissatisfied” or “Very dissatisfied” with their conversion

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  • Pii Testing Engine Update

    Happy Tuesday!

    The team has been working very hard over the last few weeks fixing few of the bugs in the Pii testing engine. We will be pushing these updates later this week.

    The main updates:

    New features:

    Sub account management Allow multiple goals for a test

    Bug fixes

    Fixes to the visual editor to ensure websites are loading correctly Fixes to the action popup to correct its position based on the edited element

    Click here to give the AB testing engine a test run with a free account.

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  • 5 Ways to Increase Conversions This Holiday Season

    It’s the hap-hap-happiest time of the year. One-third of your annual retail sales will happen during holiday shopping season. It’s a crucial time for all retailers and even small improvements in your ecommerce conversion rates will make big differences to your bottom line.

    Give Gift Ideas – Solving your customers’ problems, or pain, is the path to higher conversions. For many shoppers the issue of what to buy is the biggest one they’ll face, especially for the 40% who wait until the last minute. This makes it one of the most valuable services you can provide.
    a. Create gift

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  • How to Use the Buying Cycle to Structure Your Landing Page Content

    Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages.


    Where much of the advice about optimizing landing pages falls short and where many landing pages fail is in properly addressing the different stages of the consumer buying cycle that visitors might be in when they arrive on the page.

    The good news is that you can easily solve the problem by using

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  • Conversion Optimization Tactics in Action

    Hopefully this isn’t “patting ourselves on the back” too much, but in a recent review of Invesp blog posts, I was struck by how much good conversion optimization advice we have for improving online business.

    Good advice is always beneficial, but it will also always be just that, good advice. But showing that good advice in action can make it easier to understand and apply it to your situation. is a lead generation site for a barbecue catering and event company in Toronto, Canada.

    The website uses a number of conversion optimization tactics and the following are some of

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  • Useful UI/UX tips for m-commerce website design optimization

    There is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.

    mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.

    In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user

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  • 3 Conversion Tips on Category Pages

    Many ecommerce sites direct traffic from promotional sites and PPC to the category pages, so it becomes one of the most important pages to optimize. The main goal of the category page should be to make it easier for the users to find right product. In today’s article, I will be sharing UI/UX and CRO tips to optimize your category pages to convert better.

    Improve clarity with larger product images
    Image itself contain lots of product information that user need to know about product. In e-commerce, product photos help users understand products and differentiate between similar itemsa quickly.


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