Category Archives:Conversion Rate Optimization

  • The State Of Online Video Advertising – Statistics And Trends

    Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

    Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

     

    Infographic by- Invesp conversion optimization

    To Publish this Image on

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  • Want to Design Higher-Converting Landing Pages? Begin at the End

    The thought of working backwards is counter-intuitive to most humans.

    From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right path and get to the end.

    But that “straight line” approach to completing a task only works if we understand where we want to go: our goal.

    Without knowing specifically where we want to be after completing a task, we will not likely use

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  • Improving Website Navigation Increased conversion rate by 18.5%

    The following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience.

    The Company

    PrintGlobe was founded in 1995 in Texas to enable clients to design, quote and order a wide range of graphic and printing products. Today, PrintGlobeis the default destination for many for printing products and services.

    PrintGlobe believes in providing the most comprehensive range of printing services

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  • 9 Essential Tips for E-commerce Category Pages to Increase Conversion Rates

    Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate.

    Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate optimization project.

    At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The

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  • The Three E’s of Conversion Rate Optimization

    What’s the answer?

    When you are trying to maximize website and landing page conversion rates, the problem is that it’s nearly impossible to even know what is the question.

    Do you use the results and advice that comes from of all the great conversion rate optimization, A/B testing and analysis you find around the web? Or do you spend buckets of cash on a CRO specialist to set up your own testing program? Or do you do it yourself?

    And even if you know these answers, where do you begin?

    Start Here

    First, while most online information on CRO

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  • It’s the 2014 Holiday Sales Landing Page Ambush

    2014’s holiday sales season is in full swing and so far the reviews are mixed.

    According to the National Retail Federation, overall retail sales, including online and in-store, were down 11% from 2013, to $50.9 billion, for the kickoff Black Friday weekend.

    And there were more slumping sales figures (vs. 2013) in the NRF’s research:

    Overall, about 134 million people shopped over the 4-day weekend, down 5.2% Average sale per online customer is down 10.2% to $159.55 Average total spend per shopper over the weekend: $380.95, down 6.4%

    Despite the disappointing early data, the NRF sticks by its optimistic prediction for

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  • Don Draper Shows Us How to Develop a Unique Selling Proposition

    The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people.

    Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP).

    Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your hands” for M&Ms candy, and “Better Living Through Chemistry” for Dupont Corporation.

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  • How Triggers Add Focus to Your AB Testing

    In the simplest terms, your customers choose to buy from you because of what makes you and/or your products different.

    If they find no difference between you and your competition, they have no mechanism with which to make a purchase decision.

    They have no trigger to buy.

    Understanding that simple fact can bring time-saving focus to your AB testing program.

    If you follow conventional testing wisdom, you will maintain an ongoing program of testing every element of your landing pages, email messages, product pages, etc., to find what improves conversion rates and what doesn’t.

    But the consequence of the

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