If you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what.
Which booths caught your attention? Chances are you were drawn to those that had visitors and avoided those where the booth representative stood alone.
The thing that attracts you to the busy booths, or crowded stores at the mall, is the social proof demonstrated by the mass of people.
According to Wikipedia, …Read More
Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion.
Whether you want to increase your conversion rate, generate leads or make a sale, the very last step in your funnel involves some sort of sign-up form. But, just because you got them this far doesn’t mean your prospects won’t bolt in a second if your form isn’t optimized at least …Read More
It’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce.
Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012.
Almost 30% of holiday ecommerce orders were made on mobile devices.
But, in a June 2013 post, Marketing Pilgrim highlighted a study that showed 49% of ecommerce merchants did not have a mobile-optimized site and, remarkably, a further 17% didn’t know or weren’t sure if their sites were optimized.
Part of the problem is …Read More
If anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been more crucial.
Battle the FUDs
If your online customer had the same familiarity and certainty she has in the checkout line of a bricks and mortar store, where she is even willing to wait to checkout, you could expect your conversion rate optimization to move …Read More
Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other.
There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates.
The International Organization for Standardization (ISO) defines the two as follows:
Usability: the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. User Experience: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.
A Case of Good Usability …Read More
Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)
By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.
But , in the art and science of their development, landing pages are where the rubber hits the road …Read More
While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.
Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.
So What Are You Going to Do About It?
The obvious answer is that you may need get into more price competition than you bargained for.
But you can offset some of the costs of added price competition with higher conversion rates.
The problem is that it’s a …Read More
How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Infographic by- Invesp
To Publish this Image on your …Read More
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