Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value, investment, and price. That predicted understanding guides the design of the site to get more conversions. Once the initial understanding of cognitive progression is complete and tested, we can than work on focusing on buyer momentum, and how to increase the visitors’ movement through the conversion process.
Testing these concepts helped us produce an over 90% increase in subscriptions for our partner. Watch our webinar to learn more about these amazing results and very …Read More
What role do images play in your conversion rate?
The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion rate reductions as those that show increases.
The other option is to run AB or multivariate tests yourself and see what works. But that’ll take a few weeks or months. And you’ll have to test every image you use. So you’re not likely to …Read More
If you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for them. Of course always test these assumptions through the process of AB and multivariate testing.Read More
No website is optimized that doesn’t relate to its customers.
Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal.
Relating to Your Customers
So conversion optimization comes from making your website or landing page more relative to your customer.Read More
Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study of a test we conducted for one of our clients which …Read More
In every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone in the CRO field to promote their services.
1. Optimize Your Offer
If you are trying to do too many things for too many people, you will most like fail. I mentioned in a previous post, how we tried to offer large number of …Read More
Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.
Infographic by- Invesp conversion optimization
To Publish this Image on …Read More
The thought of working backwards is counter-intuitive to most humans.
From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right path and get to the end.
But that “straight line” approach to completing a task only works if we understand where we want to go: our goal.
Without knowing specifically where we want to be after completing a task, we will not likely use …Read More
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