Category Archives:Conversion Rate Optimization

  • How to Know Where to Begin Your CRO

    Hopefully everyone’s efforts here at Invesp are paying off and more and more of you understand the importance of conversion rate optimization (CRO). Presuming all other elements of your ecommerce and lead generation, including your website and levels of traffic, are at least average, CRO is where you can make them all exceptional.

    Unlike the other elements, CRO focuses on your customers’ actions at the point of conversion and so can have a direct and profound impact on your site’s performance and bottom line. For sites that have not previously been optimized, it is not unusual to see CRO result

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  • 4 Easy Steps to Create A Test

    One of the key elements to making conversion optimization successful is the flexibility to test and always test. However, implementing even the simplest of tests took time and resources. At Invesp we were well aware of this issue, so we developed: Pii Test Engine. Pii Test Engine provides a comprehensive set of tools to make testing easy for even those with little to no technical skills.  Time, resource allocation, and technical knowledge become straight forward when creating a test on various platforms using Pii Test Engine. There are four easy steps to follow creating a test:

    Step 1: Type the

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  • 4 Important Tips For Test Implementation

    Many A/B or Multivariate testing software platforms provide a visual editor for making changes. However, you can move beyond the options provided in the visual editor to customize a test in any way you want.

    Let’s suppose you want to add a “refine search” widget on left on your category page. With a visual editor you may encounter difficulty and limitations when attempting to add a fully dynamically working widget. However, with the tips I will be providing today, you will discover 5 steps to make these kind of changes in A/B or Multivariate tests.


    Implement all HTML on

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  • Consumer Choice Overload Can Impact the Conversion Rate Of Your Website

    I’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that customers will make a purchase.

    Iyengar outlines 3 things that choice overload reduces:

    Engagement – customers are less engaged. They will likely bounce or exit a site when overloaded Decision quality – the quality of their decision or AOV will be less. Satisfaction – customers

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  • Why You Must Optimize Your Ecommerce Site

    Most would agree that spending is a conscious act. We consciously identify a want or need and we consciously look for the best solution and value to meet it.

    But a recent infographic, The Anatomy of Saving & Spending (see below), reminded me of the role the subconscious plays in our buying decisions. Indeed, when it comes to purchase decisions, our subconscious is probably more active than any of us think it is.

    Preference: Price is always a conscious factor, but our subconscious starts to work on our buying decisions even before we look at price. We are predisposed to our

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  • How to Optimize Your PPC Campaigns [Infographic]

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=””><img src=”” alt=”How to Optimize your PPC Campaigns” width=”580″></a></p>
    <p>Infographic by- <a href=””>Invesp</a>

    Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia)

    Benefits of PPC Campaigns

    Instant Traffic
    2/3(64.6%) of clicks for high commercial intent keywords go to paid ads
    Easy to

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  • How to Optimize Your Landing Pages [Infographic]

    Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign. These pages are specifically designed for visitors and offer the first chance to convince and convert your visitors into profitable leads and customers.

    Check out our Infographic on how to create an effective landing page and for best practices of landing page optimization.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=””><img src=”” alt=”How to Optimize Your Landing Page” width=”580″></a><br /><br /><br /><br

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  • AB test produces an increase in conversion rate but no increase in revenue

    I talked recently to a customer who ran a test that produced excellent increases in a website conversion rate. The customer complained that they did not see an increase in revenue as a result of deploying the wining combination. This was very unusual. And while it might look at first glance that the test did not produce results, a careful examination reveals a good explanation.

    Let’s drill deeper to understand what is going on.

    The test resulted in a 16.1% uplift in conversion with a 99.7% chance to beat original according to Google website optimizer. The test concluded on the

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