Category Archives:Conversion Rate Optimization

  • 7 Guidelines for Ecommerce Usability

    Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other.

    There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates.

    The International Organization for Standardization (ISO) defines the two as follows:

    Usability: the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. User Experience: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.

    A Case of Good Usability

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  • 10 Principles of Successful Landing Pages

    Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)

    By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.

    But , in the art and science of their development, landing pages are where the rubber hits the road

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  • 4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition

    While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.

    Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.

    So What Are You Going to Do About It?

    The obvious answer is that you may need get into more price competition than you bargained for.

    But you can offset some of the costs of added price competition with higher conversion rates.

    The problem is that it’s a

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  • The Importance Of Mobile Website Optimization [Infographic]

    How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

    Infographic by- Invesp

    To Publish this Image on your

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  • 3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization

    As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.

    Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.

    Other data highlighted in the infographic includes:

    Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online

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  • Why Are We So Afraid to Improve Conversion Rates?

    At risk of stating the obvious, online conversion rates and results can be improved through well structured conversion optimization programs.

    You don’t even have to leave this site for proof. Here are some real stats listed on Invesp’s homepage:

    238% Increase in conversion rates 42% decrease in shopping cart abandonment 155% increase in membership subscriptions

    Despite the copious amounts of irrefutable evidence of the effectiveness of conversion rate optimization, you wouldn’t think it’s a worthwhile pursuit after looking at the results of Econsultancy’s 2012 Conversion Rate Optimization Report:

    41% of respondents were either “Quite dissatisfied” or “Very dissatisfied” with their conversion

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  • Pii Testing Engine Update

    Happy Tuesday!

    The team has been working very hard over the last few weeks fixing few of the bugs in the Pii testing engine. We will be pushing these updates later this week.

    The main updates:

    New features:

    Sub account management Allow multiple goals for a test

    Bug fixes

    Fixes to the visual editor to ensure websites are loading correctly Fixes to the action popup to correct its position based on the edited element

    Click here to give the AB testing engine a test run with a free account.

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  • 5 Ways to Increase Conversions This Holiday Season

    It’s the hap-hap-happiest time of the year. One-third of your annual retail sales will happen during holiday shopping season. It’s a crucial time for all retailers and even small improvements in your ecommerce conversion rates will make big differences to your bottom line.

    Give Gift Ideas – Solving your customers’ problems, or pain, is the path to higher conversions. For many shoppers the issue of what to buy is the biggest one they’ll face, especially for the 40% who wait until the last minute. This makes it one of the most valuable services you can provide.
    a. Create gift

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