I’ll come right out and say it.
You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones.
I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels.
In case you haven’t noticed yet, I’m talking about having an omnichannel customer service strategy. Yes, that approach that allows customers to reach your company wherever and whenever they want.Read More
Measuring Customer Service Effectiveness: eCommerce Customer Service and Support Metrics that matter
One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands.
Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience.
If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.”Read More
Whether you know it or not, you’ve probably exchanged messages with a bot at some point.
In fact, we all have.
These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website.
Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences.
Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service …Read More
Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support?
Does it come first? Or second? Or maybe it’s not even on the list of priorities?
I know that it’s easy to think of eCommerce customer service and customer support as just another basic logistical process in your company and it might seem like a waste to invest money in your customer service and support team.Read More
In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.
In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.
Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features.
We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.
Folks, gift cards and …Read More
11 E-Commerce Discount Pricing Strategies That Will Increase Conversion Rate of Your e-Commerce Website
Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.
But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.
So what is the difference between a discount pricing done correctly and one that is handled incorrectly?Read More
Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion?
Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to boost sales or to attract more traffic to both online and offline stores.
But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop.
After so many years in this business, and working with e-commerce companies, in particular, it’s interesting to see how they all operate quite differently. But outwardly, and to the customer, most are just copycats of each other.
Take any women’s clothing category page and remove the logo – is there anything different besides the selection of items and the prices? Companies focus too much on price – because that is what they believe will help distinguish them in a crowded market.
But I’d argue we are struggling with monotony over anything. Visitors looking for a unique experience. Visitors are looking …Read More
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