This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:

“Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.”

But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid. 

Instead of increasing conversions and enhancing customer experience, the test showed negative results.

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Convincing customers to buy from you over and over again has never been an easy feat. 

Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. 

Yes, I mean something like a loyalty program. 

Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.  

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Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

As a marketer, you want to increase your conversion rate.

But in order to do so, you must understand your audience better and track your conversion.  

The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your …

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I’ll come right out and say it. 

You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. 

I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. 

In case you haven’t noticed yet, I’m talking about having an omnichannel customer service strategy. Yes, that approach that allows customers to reach your company wherever and whenever they want.

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One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. 

Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. 

If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.”

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Whether you know it or not, you’ve probably exchanged messages with a bot at some point. 

In fact, we all have. 

These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. 

Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences. 

Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service …

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Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? 

Does it come first? Or second? Or maybe it’s not even on the list of priorities?  

I know that it’s easy to think of eCommerce customer service and customer support as just another basic logistical process in your company and it might seem like a waste to invest money in your customer service and support team. 

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In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.  

In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.

Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features. 

We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.  

Folks, gift cards and …

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