Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.

But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.

So what is the difference between a discount pricing done correctly and one that is handled incorrectly?

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Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion? 

Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to boost sales or to attract more traffic to both online and offline stores.

But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop. 

Why? 

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Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

After many years of working as a CRO professional and with many eCommerce companies, internally, they all operate differently, but to the customer, they’re just copycats of each other. Take two random eCommerce women’s clothing websites, remove their logos, and you can hardly distinguish between the brands. Most e=Commerce companies use price as the main differentiation factor. …

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Sometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to develop some great resources for you. 

The greatest perk for all of these articles is that we provide you with a lead magnet to the library of screenshots we took of all these companies.

Before we jump into …

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Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December. What is Seasonality? Seasonality refers to periodic fluctuations occurring in a predictable pattern based on a particular season, quarter, or month. Any predictable change or pattern in a time …

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Gif source: by Jason Casteel

Prof Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice.

She conducted experiments early in her tenure that was groundbreaking. She set up a tasting table at a grocery store offering visitors a taste from an assortment of 24 different jams. 60% of the shoppers stopped by and took a taste. But then she set up a table with just 6 flavors. A lesser amount of 40% of shoppers stopped by and took a taste.

But the kicker was that 30% of …

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It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of well-designed sites, sticking out by having better usability really doesn’t move the needle.

SHIP (Scrutinize, Hypothesize, Implement, and Propagate), is our CRO methodology. The 4 phases represent the overall CRO process we follow at our organization. Ultimately, the research you collect during the scrutinize phase …

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There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value, and the number of monthly visitors, site revenue, and the cost per acquisition. These metrics translate into money in the bank (or lack thereof).

Each of these KPIs is influenced by a variety of other metrics that causes them to go up or down.

It is important to state that abandonment rates are incredibly site-specific. Establishing market standards for them is difficult. Each site, with its customer base and specific audience, will require its unique evaluation and solutions.

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