Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study of a test we conducted for one of our clients which …Read More
Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Check out our infographic, ‘Customer Acquisition Vs. Retention Costs – Statistics And Trends’ for more …Read More
Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate.
Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate optimization project.
At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The …Read More
According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our …Read More
The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US.
If you’re just as curious as we …Read More
Conversion rates are five to ten times higher in bricks and mortar (B&M) stores than on ecommerce sites.
Why? What are the differences between a B&M store and an online store that would account for such a huge gap?
While the answers are many and varied, in both cases, customers’ in-store experiences are a major determinant of whether they convert. Did they easily find what they were looking for? Did they have a good impression of the store? Did they get through the checkout in a reasonable time?
If ‘customer experience’ is paramount to conversions, then you need to look …Read More
The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase behavior.
The question is, what …Read More
Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try.
More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.
Infographic by- Invesp conversion rate optimization
To Publish this Image on your Blog …Read More
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