Category Archives:Sales & Marketing

  • 26 absolutely important questions that will make you rethink your website ASAP

    Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web.

    While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion framework that can shape

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  • The State Of Online Video Advertising – Statistics And Trends

    Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

    Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

     

    Infographic by- Invesp conversion optimization

    To Publish this Image on

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  • Ask for the Sale: 3 Tips for Better Results from Your Calls-to-Action

    Ask for the sale. It’s basic sales practice. Unless you are McDonald’s, your customers will not likely line up to spend their money with you. Don’t expect the customer to make a buying decision purely on the merits of your offer. Ask for the sale.

    In advertising, asking for the sale is known as a call to action. It’s the third step in the basic model for most advertising:

    Highlight a problem Present a solution Call to action

    Here’s a simple example in ad copy:
    Got a nasty headache? Aspirin relieves headache pain fast. Buy some today.

    But, regardless

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  • 4 Tips On How To Handle An Impulsive Customer

    A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two key aspects to this customer that you need to remember:

    Make sure it is indeed really easy to buy and they don’t have to go searching for your “buy” button. Make sure they have a

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  • Are You Marketing to the Right Online Customers?

    You’ve read on these pages before about the benefits of a marketing model that focuses on repeat customers to turn them into brand advocates for your ecommerce.

    Now an analysis by Adobe Digital Index confirms major, bottom-line advantages to paying more attention to your repeat customers.

    The analysis used data from 33 billion visits to 180 ecommerce sites in the U.S. and Europe. The numbers reveal a strikingly disproportionate emphasis on attracting new customers versus keeping existing customers:
    (Adobe defines returning purchasers as those who have made one previous purchase, and repeat purchasers as those who have made multiple

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  • Two Ways to Combat Consumer Paralysis

    The conventional wisdom is that the more choice consumers have, the more likely they are to find one that works and make a purchase. The good news for ecommerce websites is, with no shelf space to maintain, they have a distinct advantage over their bricks and mortar counterparts in offering more options.

    But a lot has been written about the potentially paralyzing effect on customers of too much choice, and it can happen for many of reasons:

    Fatigue from reviewing and assessing all the options Concern about which choice is absolutely best for them Apprehension that they are getting the best value

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  • Divide & Conquer – 3 Ideas for Market Segmentation Online

    Market segmentation is not a new idea, but take a look at digital marketing and you might think no one has heard of it.

    Digital marketing, including your web properties, social media and blogging, makes it easier than ever to segment your markets. And it’s easier to create smaller, more focused segments than in traditional marketing.

    So why do so many websites, Twitter accounts, email campaigns, etc., simply push the same message to everyone?

    Because we always use new media the way we used the old. The first fonts printed on Gutenberg’s press resembled the hand-scribed fonts that came before.

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  • AIDA: Great Opera; So-So Marketing Model

    If the end of a sale is likely the end of your relationship with the customer you just had in your hand, then it’s time to review your system.

    According to the AIDA model, once your ecommerce conversion is complete, or your brick and mortar sale happily leaves, your efforts have been successful. Of course they are; you made a sale and that’s always a success. But it has the potential for far more success.

    The AIDA model is:

    Awareness – Letting your markets know you exist
    Interest – Give them the relevant features and benefits
    Desire

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