One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. 

Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. 

If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.”

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In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.  

In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.

Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features. 

We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.  

Folks, gift cards and …

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Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.

But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.

So what is the difference between a discount pricing done correctly and one that is handled incorrectly?

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Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

After many years of working as a CRO professional and with many eCommerce companies, internally, they all operate differently, but to the customer, they’re just copycats of each other. Take two random eCommerce women’s clothing websites, remove their logos, and you can hardly distinguish between the brands. Most e=Commerce companies use price as the main differentiation factor. …

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Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.

Elizabeth Wellington explains;

“Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”

But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted, …

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Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.

Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions.

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According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

If done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

Furthermore, it’s extremely challenging to distill your company’s services down into one concise …

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More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.

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