In the last couple of years, there has been an increase in online searches for the term conversion rate optimization.
Many books have been written, articles published online, videos produced, and agencies formed.
As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate optimization etc).
We’ve compiled a list of the top 100 conversion rate optimization books, videos, and articles that you need to own, bookmark, and/or read on conversion optimization.
Conversion Rate Optimization Books
- Don’t make me think – Steven Krug
- Considered by many experts as the ‘layperson’s usability bible’. This book is recommended for all those who want to know how to get started with web usability. It’s also a great refresher course in the basic steps for advanced users as well.
- Web Analytics: An Hour A Day – Avinash Kaushik
- This book provides a step–by–step guide into creating a successful web analytics strategy. The book helps you glean more than the average number of actionable insights from your web analytics data.
- Call To Action – Bryan Eisenberg
- This book provides foundational information on how to plan, achieve and evaluate performance results.
- Landing Page Optimization by Tim Ash
- Tim Ash is the Founder of Conversion Conference and CEO of SiteTuners. This book explains all the basics and goes beyond specific roles to provide a practical and pragmatic view of CRO.
- Conversion Optimization: The Art and Science of Converting Prospects into Customers– Ayat Shukairy and Khalid Saleh
- The book introduces the Conversion Framework process developed by the folks here at Invesp and used by optimization teams across the globe to help companies increase their website conversion rates.
- Always Be Testing – Bryan Eisenberg
- This is one of the first books that focused on conducting A/B and MVT testing. Although many tools have been developed since then, this book continues to be one of the best in the field.
- You Should Test That – Chris Goward
- The book helps you learn how to convert your leads into buying customers. This book helps you understand the testing procedures that are necessary to optimize website elements in order to encourage visitors to take specific actions.
Beginner Guides On Conversion Optimization
Any marketing effort requires a good deal of market research. It’s important to anticipate customers every move, how they think, and what their interests are: this can be achieved through the creation of personas. This guide helps you through a step-by-step process to develop the right personas for your website.
You can learn a lot from your competitors, both good features and elements to avoid. A comprehensive competitive analysis is fundamental to any CRO program. This guide will help you in conducting a full competitive analysis.
This is a step-by-step tutorial that helps you convert all kinds of site visitors to buying customers. This guide will help you learn the basics of CRO, and guide you to build your own conversion plan and test it. You’ll be able to improve your site’s performance while being wary of the common CRO pitfalls.
Ensuring good Conversion Rate Optimization should be every business’s top priority. Aimed at marketers, founders, entrepreneurs, and bloggers, this guide provides a detailed, and very scientific, approach to CRO needs and processes. A useful resource to anyone who wants to learn about CRO and wants to know how to get the best out of their CRO testing plans. This guide is and others.
This handy infographic helps you get started with Conversion Rate Optimization and maximize business ROI from the start. Learn about the Good Path and the Bad Path of CRO, to avoid random testing and guesswork.
- Your Step-by-Step Guide to A/B Testing with Google Analytics
A guide to help you using a free tool for conducting A/B tests. You will learn how to set up tests, and how to identify when to stop testing. Whether you’re planning to build a blog or opening up an online retail business, you need these tips to succeed.
This article shares the most successful landing page optimization projects with the reader. Learn seven tips to achieve higher conversions with your landing pages, from studying your audience to creating benefit driven copy.
A collection of CRO advice articles from conversion rate experts. A must read for anyone interested in digging deeper into conversion optimization.
This is a series of beginner’s guides aimed at educating on what CRO is and how to measure and improve conversions. The guides stress CRO as being extremely critical to the success of any business, even if a site is doing very well in other areas. The takeaway is that no matter how good the design or how good the content, the important thing is to ensure the site converts well.
This slideshare presents 20 top tips shared by conversion rate optimization experts who’ve succeeded in various ecommerce ventures. The guide stresses on hyping underutilized pages, such as the Thank You page, to up conversions, and the importance of guiding visitors back to their cart. There’s also emphasis on remarketing.
Increasing CRO is a complex issue for all businesses, big or small. Through conversion marketing, it is possible to address the huge percentage of visitors who don’t make it to the conversion bracket. This guide focuses on the shopping conversion rate enjoyed by online retailers and how it can be increased through best practices, usability principles, and determining and sticking to KPIs.
This guide offers several tactics to make sure that you are running valid tests to optimize conversions. Many important decisions are made based on inaccurate data. The guide emphasizes calculating the statistical significance of the data you’re testing instead of going with just any data. This guide presents you with 9 tactics that will help you run valid tests. You’re also provided a validity tool that’s free so you can evaluate testing data.
One of the objectives of CRO is to optimize visitors’ experiences on your site, to convert them into customers. As fundamental as search engine rankings are, this guide focuses on CRO, which is what impacts your business’s bottom line.
This guide presents 108 methods to increase your website’s profits. It also introduces split-testing software and how such software can be used to increase CRO. You’ll understand how to carry out split-tests and evaluate the stats.
Conversion Optimization Guide
This guide emphasizes the need to reduce friction during visitor’s interaction with your site. The idea behind getting a visitor to complete the steps required for conversion is to provide the visitor with a pleasant and unhindered experience. This guide talks about increasing sales with your present traffic itself, testing conversions and what mistakes to avoid.
This guide helps you understand how Conversion Optimizer works. Your bottom-line depends not on clicks or impressions, but on maximizing conversions. Conversion Optimizer gives you the maximum or the average amount you’re willing to pay for a conversion. Based on the conversion bid metric you choose, Conversion Optimizer will focus on converted clicks or on conversions.
A collection of several articles that delve into creating an A/B and MVT tests.
This guide emphasizes on A/B testing for improving online conversions, achieving growth in business, improving sales and getting the maximum out of web traffic. A/B testing can be used to test emails, copy, landing pages and much more. There are definite advantages to split-testing methods, and this guide goes on to illustrate these advantages.
This guide focuses on the best practices of A/B testing, and how they can save you money, time and effort. A/B testing can ensure a pleasant and rewarding experience for users on your site, by optimizing each page element.
Conversion Rate Optimization Blogs
This blog post provides 5 excellent reasons for any business to get really obsessed with Conversion Rate Optimization.
This blog post explains in detail why split tests, or A/B tests as they are known, fail. One reason could be invalid tests. Another reason could be the SEO expert failed to run tests that are significantly different. The variation between the A and B tests should be significant in order to consider the results.
A search marketer’s job is to generate more web traffic, leading to more sales. However, more traffic doesn’t necessarily mean greater conversion rates. This blog post explains why the pursuit of traffic might distract businesses from the actual goal – CRO – and how higher conversion rates bring down search marketing and acquisition costs.
Creating the right kind of web traffic has become extremely challenging these days, thanks to algorithm changes everywhere. The traffic that you do enjoy is doubly precious. This blog post explains how to use various persuasive methods and acute data analysis to leverage existing traffic and increase conversions.
This blog post shares a number of successful tactics to help businesses leverage conversion optimization advice. The blog focuses on boosting ecommerce sales, getting more customer reviews, getting the most out of call to action buttons and more.
This article mentions the efforts of businesses in building brand loyalty and impacting purchase decision. The author points out that customers follow brands on social media not for the sake of the community, but mainly for discounts and coupons. The article explains further on how to leverage this customer behavior to have a bigger impact on purchase decisions.
This blog post is meant for businesses who decide to redesign their entire website to up their conversion rates. With advice on why it’s not recommended to make too many sweeping changes or opt for a radical web design, the blog goes on to explain why a major change in web design might actually bring the conversion rate down, instead of up.
Your business website is the most critical part of your business. This blog talks about why it’s important to keep visitors engaged with content on your site. The blog goes on to explain the many tricks you can try to keep visitors coming back to your site to check on the content, including basic changes to your site.
This blog post discusses the need to run various controlled experiments in order to learn customer behavior. The blog provides the example of Airbnb, a two-sided online marketplace on which experiments were recently run. The blog shares both the gains and the pitfalls of conducting similar experiments on a business site.
Find out the answers for the most common questions on CRO. From best strategies, to tools and overlapping tests, you will learn great insights to improve your conversions.
This blog post deals with a question that troubles many businesses – are sufficient leads being generated by their websites? This blog is aimed at B2B companies that are struggling with online lead generation strategies. The blog goes on to explain how to generate high quality leads that company sales teams can close easily to increase profit margins.
This blog post is aimed at marketers who understands the importance of everything that goes into conversion optimization. With all that effort and knowledge, such smart marketing companies might forget how to address web visitors who actually calls in using a telephone. All the collected data and data analysis fail in this case.
A/B testing has resolved many issues for web retailers, helping them achieve greater CROs all around. However, A/B testing has created some myths. This blog explores why this is and breaks many of the myths that A/B testing has generated over time.
Granted, A/B testing is a marketing standard as far as ecommerce goes. However, A/B testing, while sounding simple, can be quite complicated. How does one determine small differences in customer behavior based on A/B testing? This blog questions if A/B testing is appropriate in all cases and what are the alternatives.
This blog demonstrates how effective site navigation helps convert more visitors. With effective navigation, customers can quickly find what they need and complete their purchase. Depending only on a navigation tool aimed at not-so-aware customers might defeat the purpose.
This blog explains several conversion rate optimization techniques that every keen business should know. Among the recommendations, a business should always learn about competitors’ progress, and understand which techniques worked for them but might not be applied to every situation.
This blog provides an excellent guide to increasing your website’s conversion rates. Several tips are provided on how to enhance user experience and thereby increase conversion rates. This blog is a good beginner’s guide on CRO techniques and how to enhance user experience.
This blog presents 8 simple techniques on writing web copy that truly converts. Each technique relies on years of research and A/B tests done on web copy samples. The blog is a good guide for web copywriters and businesses.
This blog explains the common conversion roadblocks that can be found on a business website, and how these blocks prevent conversion. Main among these is lack of trust among users, and the importance of building a strong relationship with them through security signals and safe shopping.
This blog provides an excellent guide on Google AdWords and how to use its various features and tools to excel in your campaigns. Some of the suggestions include rotating Google Ads and otherwise manipulating their placement.
This blog is a wholesome guide on how to prevent your PPC Ads from taking your visitor’s attention elsewhere. There are ways to leverage PPC Ads to increase your site’s conversion rate.
- Cart Abandonment is Rising: 5 Tips For Cart Recovery
This blog focuses on how to prevent shopping cart abandonment rates through various tactics. The blog offers tips to personalize shopping carts and follow up with customers when a cart is abandoned. A good guide for any online retail business that’s suffering high shopping cart abandonment rates.
This blog explains why marketers and businesses should use Google AdWords. Filled with many examples and scenarios.
This blog details 25 excellent tips for optimizing landing page conversions. Apart from the obvious design and user experience changes any business should attempt to up landing page conversions, the blog also describes how savvy marketing techniques can gain more user eyeballs.
- A Step-By-Step Process for Creating the Ideal Landing Page
This blog talks about the perfect landing page and what it should contain, ideally. It goes on to provide a step-by-step process for creating such a landing page. Knowledge of the user plays a huge role in the creation. This is a good guide for those who want to increase their landing page conversions.
Conversion Optimization Lists Guide:
Great web copy can entice, pull and convince users to commit to your CTA. That’s why great copy writers are highly valued by businesses. Use this list of 75 copywriting resources to understand and learn how to write masterful web copy for your website.
This list provides 31 top tips for Conversion Optimization. Each tip is less than 140 characters long, which is the perfect length for a tweet. These tips have been used by several businesses to lift conversion rates successfully.
Acquisition is only the first step of the conversion funnel. Making them stay on your site and commit to the action you put in front of them is called activation. This is the stage where you have to use every bit of your cunning to convince users to stay. This list of 21 user activation growth hacks helps you understand the reasons for user retention.
This list of top conversion rate optimization tips is exactly what any small or big business needs to grow profits. This list gives you a clear idea of what to test, where to begin and what to avoid during the conversion process.
This list provides 16 ways to help you simplify the decision that users have to make on your site. You can use this list to make it easy for customers to buy from your site and avoid all the confusions that come up when we try too hard to convert leads.
The 10 elements of a successful landing page list helps you understand what should go into your landing page and what you should avoid. It’s a simple list, easy to understand and implement, and useful for any business.
This list presents 7 steps to higher conversions that will make a real difference to your business. If marketers simply learn A/B testing mechanics without knowing what to test, the tests won’t glean results worth a penny. This list is meant to help marketers understand what to test for higher conversions.
Most marketers ignore the contact form when optimizing their sites for conversion. Contact forms allow users to directly interact with the company, and therefore have great potential for conversion. This list shows 5 excellent ways to use contact forms to increase conversions.
This list provides you several great best practices for conversion optimization. You can use them to make changes to your website, one at a time. The list encourages marketers to take risks and explore ideas to improve conversion as well.
This list helps you understand the statistical significance between two different numbers, so you can make better sense out of your A/B tests and analytics data. This list is a good reference point for A/B testing initiates.
This is a list of 17 blogs that will help boost your knowledge on conversion rate optimization; each blog has been written by a conversion rate optimization expert. This list is a good reference point to anyone who’s trying to increase their website conversion rates.
This is a list of 30 conversion rate experts that are worthy of being read and followed on Twitter. Beneath each expert, you’ll find a small excerpt introducing the person and an introductory bit on their achievements and published materials.
Do you believe every so called conversion rate optimization ‘best practice’ thrown about out there? Not all of them come from experts who’ve tried them out. Here’s a list of several CRO best practices debunked, so you know what to follow and what not to.
Read this blog to learn how to avoid reporting bad data to your clients. A clear understanding of statistics is necessary if you are to present valid, testable data. This blog is a ready reference to those who are in the business of managing CRO for their clients and superiors.
This blog gives you several best practices to help you create well-optimized mobile landing pages to boost conversions. Marketers can no longer ignore mobile landing pages, and this blog makes a point of this awareness.
This blog discusses how important it is to focus on improving conversion rates via landing page optimization. It also talks about ways to make the checkout processes friendlier and easier for better user experience.
This blog presents 91 touch points where users engage with the site. Each of these touch points is an opportunity to optimize conversion. This blog is a good reference point for CRO beginners and marketers.
Case studies and Surveys On Conversion Optimization.
This case study shows how 4 simple tips actually doubled the company’s conversion rates. The study includes various conversion optimization best practices such as writing compelling copy and optimizing CTAs.
This list of 100 conversion optimization case studies aims at educating and informing marketers on how to optimize their websites for better conversions. The tactics included in these case studies have been curated from top CRO experts.
This blog presents 50 A/B split testing case studies and explains how important testing is, what to test, and how to test various elements for maximizing conversions.
This study lists 20 landing pages of well-known companies along with professional critiques on each one of them. These critiques are provided to help marketers understand that a truly optimized landing page has nothing to do with money, but with clever strategy.
Does every optimization trick work on every site? Apparently not. Despite all the best practices out there, what works for your site might differ from best practices. In the blog under study, removing a video actually increased conversion rates.
This case study illustrates how improving site navigation helped customers locate products easily and thereby improved conversion rates for the company. Apart from CRO, improving site navigation also helped impact overall customer satisfaction positively.
This case study illustrates the growing awareness among companies of the importance of conversion optimization. The increasing awareness of CRO has led to a very competitive marketplace, with companies vying with each other to achieve max conversions.
Conversion optimization is a largely numbers-driven marketing discipline. This slideshow depicts 30 very interesting CRO stats gleaned from several case studies. This slideshow is useful to CRO experts and marketers as a reference point.
This blog presents default settings in AdWords that you should probably change. The blog is a good reference point for marketers and CRO experts.
This report presents the result of the 2014 Digital Marketing Optimization Survey. Marketers and optimization experts can benefit from finding out how fully CRO-optimized companies run tests and obtain quicker results.
This slideshare presents the results of the “Conversion Rate Optimization: A Survey into CRO Practice Maturity, Software Usage & Spend August 2014” event. It’s an excellent reference point for marketers as it contains many CRO guidelines and examples.
This blog presents 6 case studies on conversion optimization that are different from the norm. Common, every day elements, such as social media sharing buttons, are tested for conversion impact. The blog is a good reference point for those who want to approach CRO differently.
Not all marketing agencies put conversion optimization to good use. This blog focuses on CRO tactics instead of on-page CRO elements. The blog presents the larger picture of conversion optimization, something that goes beyond just achieving success in CRO.
- 47% of Ecommerce Sites Commit This Usability SNAFU
This blog talks about various snafus that companies commit and the negative impact they have on CRO and usability. For example, many companies refuse to get rid of home page carousels.
Conversion Rate Optimization Videos/Webinars.
Conversion is not the end of the marketing goals for any company. To ensure long-term success, businesses must focus on building loyal relationships with their customers. This presentation explores why even so-called loyal customers decide to leave and what businesses should do to retain them.
This webinar discusses some of the top case studies on conversion optimization. Top tips that are gleaned from various successful conversion optimization projects are shared with viewers. This webinar is a useful watch for marketers and business owners who are new to conversion optimization.
Ecommerce Product Page Optimization – Webinar Recordings
This webinar talks about the importance of removing distractions on the landing page, and retaining the CTA and the “the Add To Cart” buttons on every page. The webinar also covers why it’s important to consider the location of upsells/cross-sells and other items.
This Flash presentation provides 20 excellent tips to all marketers on how to reduce shopping cart abandonment rates. The material presents an excellent view towards improving sales fulfillment by building customer loyalty.
Conversion Optimization Infographics:
This infographic provides a succinct view into what a landing page’s actual purpose is, and why businesses should improve their landing pages. It also presents 16 top tips for higher converting pages.
This infographic uses 21 simple steps to help businesses understand how to create effective product pages, to ensure better customer experience and high conversion rates.
This infographic presents clear stats of shopping cart abandonment. It also helps readers understand why online shoppers abandon their shopping carts and what can be done to prevent this from happening.
- Online Shopping Personalization – Statistics and Trends [Infographic]
This infographic talks about the importance of personalizing the customer’s online shopping experience. What you take away from this infographic is how to engage online customers and keep them feeling cared for through personalization techniques.
This infographic helps you understand conversion optimization statistics across businesses. It also presents what marketers are doing to increase CRO and the various devices through which users are converting online, for the year 2014.
This infographic talks about the importance of testing your landing page elements using the split, or A/B and Multivariate testing methods. Both these testing methods are explained diagrammatically along with examples.
This infographic presents a total A to Z guide to conversion rate optimization. 26 top tips are presented to help you improve your conversion rates. The tips cover a broad range of topics, from A/B testing, browser testing, customer relationship development, landing page optimization and much more.
This infographic explores the techniques being employed by retailers in the UK and USA, and their similarities and differences. Why do 52% of American consumers feel let down, as opposed to only 28% in the UK? If you want answers, read this infographic.
What causes cart abandonment and how to battle this regularly-occurring phenomenon? That’s the question answered by this infographic, which explores cart abandonment rates across businesses, along with how to make customers feel more comfortable with shopping online.
This infographic explores why PPC Ads don’t perform as planned and what should be done to increase their performance. The infographic presents 20 top tips to optimize PPC campaigns, including geo-targeting, testing Ad placement and more.
This infographic presents the 7 absolutely must-have elements for the perfect landing page. Getting your landing page right is probably the best thing you can do for your online retail business. Use this infographic to learn how to fine-tune your landing pages to get the conversions you want.
This infographic provides simple tips on how to optimize your landing pages. It charts the path that a user takes to convert on the site, and how to optimize landing pages to take advantage of this process.
Landing page templates:
You can download and use these two landing page templates to achieve high conversion rates. If you’re planning on creating your own templates, we recommend that you base the page design on well-defined buyer personas.
- The Ultimate List of Free Landing Page Templates From LeadPages
Use this free landing page templates to achieve the kind of conversions that you want to enjoy.