eCommerce CRO Strategies For The Top Of The Funnel
Reading Time: 11 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every good e-commerce website should have a clear path from discovery to […]
The 11 Best Shopify Apps You Should Use in 2023 (With Examples)
Reading Time: 14 minutesThe best Shopify stores have a conversion rate of 5.2%. That’s possible because they provide their site visitors with the best user experience possible, and they do that with the help of some Shopify apps. After working with several ecommerce businesses (big and small) for 16 years, we’ve narrowed down the best Shopify apps that […]
Google Optimize vs. Optimizely
Reading Time: 16 minutesGoogle Optimize and Optimizely are powerful optimization tools that let you test different versions of your website or app to improve conversions. Both have their advantages and disadvantages. They’re also similar in many ways but very different at the same time. Today, we’re going to compare the two so you know which is best for […]
Increasing Customer Retention: How CRO Helps
Reading Time: 9 minutesDo you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does? Roughly, you spend about $1.85 for a cup of coffee daily. Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds […]
Bringing Down Customer Acquisition Cost: How CRO Helps
Reading Time: 10 minutesMore customers. This is what every eCommerce business wants, and the reason is simple. The more paying customers a business gets, the more revenue and profit they stand to make. But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you […]
Post-purchase CRO: How to re-engage customers after they have purchased
Reading Time: 11 minutesOften times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. So, our […]
How To Convert Different Types of Visitors On Your Website
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every business wants purchase-ready site traffic, but not every visitor who comes […]
Black Friday 2022: 11 Tips To Prepare Your Shopify Store
Reading Time: 14 minutesThe Black Friday shopping event is one of the most anticipated shopping holidays globally. Started in Philadephia in the 50s, Black Friday is now a recognized shopping event worldwide where thousands of stores offer massive deals and discounts to shoppers online and in brick-and-mortar stores. The previous Black Friday took place on November 25th, 2021; here are […]
Qualities Of A CRO Specialist
Reading Time: 10 minutesImagine this: you’ve poured your heart and soul into crafting a beautiful, informative website. But despite all your efforts, visitors aren’t converting into paying customers. Don’t despair! A secret weapon hiding in plain sight is Conversion Rate Optimization (CRO). By partnering with skilled CRO specialists, you can unlock your website’s hidden potential and transform casual […]
A Guide On How To Properly Implement WordPress A/B Testing
Reading Time: 13 minutesThere’s no denying that every business is on the quest to make more revenue. Be it a SaaS, E-commerce, Lead Generation, or any other model. This is not a bad thing, but to get more revenue, there are two things involved. You need to get more qualified traffic or make more money from your existing […]
