The Ultimate Guide to Website Analysis (With Examples)
Reading Time: 11 minutesYou most likely have a live website if you own an online business. And considering the massive competition and the sheer number of online businesses, it feels so much like owning a storefront in the bustling city of the internet. It’s safe to say having a website isn’t enough. Not even close. You have to […]
Free Delivery Marketing: The Impact Of Offering Free Shipping (updated 2023)
Reading Time: 11 minutesSo let me take you on a little trip down memory lane. Think back to the last 3 months, and picture every order you placed online. Can you perfectly recall? How many of those orders did the word ‘free shipping’ influence your purchase decision? One? Two? Three? Or is it all the time? If you’re […]
Everything You Need to Know About User Testing
Reading Time: 18 minutesUser testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience. It’s easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates. This article will […]
How Loyalty Programs Can Set you Apart From your Competition
Reading Time: 11 minutesStudies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer. I’m not suggesting that getting new potential customers is bad for business. All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers […]
The Best Examples of Customer Satisfaction Survey Questions in 2022
Reading Time: 11 minutesThe truth about how well your product and business are fairing is in the hands of your customers. It’s easy to assume you’ve developed a fantastic product, and that’s all that matters, but in the grand scheme of things, your customers are the judge of that. This is where customer satisfaction surveys play an essential […]
What Are The 4Ps Of Marketing? The Marketing Mix Explained (with examples)
Reading Time: 11 minutesProducts aren’t sold off the shelves because they’re amazing and revolutionary. Having an ‘amazing product’ is no longer enough. I ran out of fingers when I counted the number of amazing products expected to sell, like hotcakes, but failed due to poor marketing. Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip […]
Heuristic Evaluation Checklist to Use On Your Website
Reading Time: 16 minutesWhen you’re looking to improve the user experience of your website, you can use the heuristic evaluation checklist. This checklist is a guide that will help you determine how good your site is for users. The heuristic evaluation checklist is based on a list of common usability problems identified by Jakob Nielsen, an expert in […]
6 Ideas to Improve Customer Experience Through Your Return Process
Reading Time: 7 minutesMore people are buying online than ever before, and they’re also returning goods more than ever. With UPS reporting a 23% increase in returns during 2021, returns are something customers demand but also a potential place to make or break your relationship. Get the returns process right, and you’ve got a great customer experience that […]
Qualitative vs. Quantitative Research: Which one should you prioritize?
Reading Time: 8 minutesFirst thing first, qualitative and quantitative research are both critical in the process of conversion optimization. One without the other makes your CRO efforts weak. A quick Google search will show you articles prioritizing one over the other. But if you ask a CRO expert, I mean someone with optimization know-how, they will tell you […]
The Ultimate Guide To Customer Testimonials + Examples (Updated 2023)
Reading Time: 10 minutesWhenever I feel like watching a movie on Netflix, I go on Twitter and search for “Netflix movie recommendations.” This saves me a lot of time scrolling through Netflix, looking for a good movie to watch. I also do the same thing whenever I want to buy something online. I don’t remember the last time […]
