Important Welcome Email Statistics and Trends
Reading Time: 2 minutesWelcome to our comprehensive exploration of welcome email statistics! In today’s digital landscape, the welcome email serves as a crucial touchpoint in engaging audiences effectively. Our insightful infographic delves into key trends and best practices, providing valuable insights to enhance your email marketing strategies. Did you know Welcome emails generate 4x more opens and 5x […]
The Reason CRO is FLAWed
Reading Time: 10 minutesImage Source: Wikipedia Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions. This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome […]
How To Make Your CRO ( Conversion Rate Optimization ) Project Successful
Reading Time: 7 minutesI still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability. You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions. For most websites, long gone are these […]
Using Persuasive Web Design to Increase Conversion Rates
Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are more than a billion websites, and this figure is increasing […]
Shopping Cart Best Practices – An analysis Of Top 200 E-commerce Websites
Reading Time: 10 minutesSometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on […]
The Importance of Referral Marketing – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Check out our infographic “The importance of Referral […]
How To Calculate A/B Testing Sample Size
Reading Time: 20 minutesAny experiment that involves later statistical inference requires a sample size calculation done BEFORE such an experiment starts. A/B testing is no exception. Calculating the minimum number of visitors required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test. In every […]
Speaker Diaries: Inbound 2018
Reading Time: 6 minutesMy first experience as a speaker and attendee at the INBOUND18 conference was great. I was taken aback by all the glitz and glamour of such a large show. The lineup of keynotes and spotlight speakers was exciting with names like Beth Comstock, Shonda Rhimes, Reid Hoffman, Deepak Chopra, 2DopeQueens, and A-Rod (no J-Lo did […]
The State of Voice Shopping – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in […]
User Usability Testing Vs A/B Testing : Friends or Foes?
Reading Time: 18 minutesDifference Between A/B Testing and Usability Testing Usability testing and A/B testing aren’t poles apart as far as their purpose is concerned. The ultimate purpose of User testing and A/B testing is to improve the overall on-site experience for users and improve conversion rates Purpose Of A/B Testing The objective or core purpose of A/B […]
