Mobile App Push Notifications Impact – Statistics and Trends
Reading Time: 2 minutesDid you know that sending mobile app push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate […]
The Importance of Data Driven Marketing – Statistics and Trends
Reading Time: 2 minutesDid you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data […]
3 Approaches to Harnessing Advanced Digital Insights With Data
Reading Time: 8 minutesThe quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms. Visits, page views, bounce rates, cart abandonment, etc. are all great metrics, but their utility wanes when it comes to their […]
The Paradox of Choice in Web Design: Simplicity vs. Abundance of Choice
Reading Time: 10 minutesProf Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice. She conducted experiments early in her tenure that were groundbreaking. She set up a tasting table at a grocery store, offering visitors a taste of an assortment of 24 different jams. 60% […]
Validity Threats to Your AB Test and How to Minimize Them
Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are hundreds of case studies and examples of A/B testing. While […]
4 Effective Tactics To Improve First Impression Of Your Website
Reading Time: 8 minutesOne of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone. But nowadays, it’s less common that you find […]
12 UX Design Tips For E-commerce User Experience Optimization
Reading Time: 23 minutesIt would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of […]
The Rise of Marketing Automation – Statistics and Trends [Infographic]
Reading Time: 2 minutesThe marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads […]
24 SaaS Metrics And KPIs Every Company Should Care About
Reading Time: 20 minutesMeasuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next. But monitoring performance and growth […]
Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Things To Look Out For During A Conversion Rate Audit. Understanding your […]
