The State of Voice Shopping – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in […]
User Usability Testing Vs A/B Testing : Friends or Foes?
Reading Time: 18 minutesDifference Between A/B Testing and Usability Testing Usability testing and A/B testing aren’t poles apart as far as their purpose is concerned. The ultimate purpose of User testing and A/B testing is to improve the overall on-site experience for users and improve conversion rates Purpose Of A/B Testing The objective or core purpose of A/B […]
The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online […]
9 Components of A Successful CRO Project
Reading Time: 7 minutesCRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions). But before we start […]
Creating A Growth Plan For Your Saas Startup
Reading Time: 18 minutesMillions of aspiring entrepreneurs have great ideas, but only a few turn them into successful companies. Over 500,000 businesses launch monthly, yet 50% fail within five years. A significant reason is the lack of a solid growth plan. A well-structured plan helps you scale, allocate resources effectively, and sustain long-term success. That said, in a […]
One-tailed vs. Two-tailed Tests – Everything You Possibly Need to Know One-tailed vs. Two-tailed A/B Testing
Reading Time: 17 minutesI have meant to write this post for a long time. There has been a lot written about one-tailed vs. two-tailed tests. However, most of the articles approach the topic from a purely statistical perspective providing many formulas but do not show how to do the calculations. Others articles approach the issue from a high-level […]
Mobile App Push Notifications Impact – Statistics and Trends
Reading Time: 2 minutesDid you know that sending mobile app push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate […]
The Importance of Data Driven Marketing – Statistics and Trends
Reading Time: 2 minutesDid you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data […]
3 Approaches to Harnessing Advanced Digital Insights With Data
Reading Time: 8 minutesThe quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms. Visits, page views, bounce rates, cart abandonment, etc. are all great metrics, but their utility wanes when it comes to their […]
The Paradox of Choice in Web Design: Simplicity vs. Abundance of Choice
Reading Time: 10 minutesProf Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice. She conducted experiments early in her tenure that were groundbreaking. She set up a tasting table at a grocery store, offering visitors a taste of an assortment of 24 different jams. 60% […]
