Validity Threats to Your AB Test and How to Minimize Them
Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are hundreds of case studies and examples of A/B testing. While […]
4 Effective Tactics To Improve First Impression Of Your Website
Reading Time: 8 minutesOne of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone. But nowadays, it’s less common that you find […]
12 UX Design Tips For E-commerce User Experience Optimization
Reading Time: 23 minutesIt would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of […]
The Rise of Marketing Automation – Statistics and Trends [Infographic]
Reading Time: 2 minutesThe marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads […]
24 SaaS Metrics And KPIs Every Company Should Care About
Reading Time: 20 minutesMeasuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next. But monitoring performance and growth […]
Chatbots In Customer Service – Statistics and Trends [Infographic]
Reading Time: 2 minutesThe use of chatbots in the customer service industry is growing. According to estimates, more than 67% of consumers worldwide have used a chatbot for customer support in the past year, and around 85% of all customer interactions will be handled without a human agent by 2020. 40% of consumers do not care whether a […]
9 Tips to Conducting Accurate Qualitative Research
Reading Time: 18 minutesCustomers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how […]
Server-Side A/B Testing Vs. Client-Side A/B Testing
Reading Time: 13 minutesWild guesses and opinions often only result in delusional outcomes. Though opinions are by far the most widely accepted truth, they rarely are factual. It is a better practice to lean on deductive reasoning and logic instead of guesswork. But how do you arrive at what is labeled as a fact or a valid statement? […]
The Ultimate Guide to Persuasive Online Copywriting
Reading Time: 25 minutesEveryone wants to increase their conversion rates and revenue. But to succeed in increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO succeeds when the target market’s needs, wants, and desires are accounted for through design and copy. The copy […]
E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
Reading Time: 2 minutesDid you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product […]
