Shopping Cart Best Practices – An analysis Of Top 200 E-commerce Websites
Reading Time: 10 minutesSometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on […]
The Importance of Referral Marketing – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Check out our infographic “The importance of Referral […]
How To Calculate A/B Testing Sample Size
Reading Time: 20 minutesAny experiment that involves later statistical inference requires a sample size calculation done BEFORE such an experiment starts. A/B testing is no exception. Calculating the minimum number of visitors required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test. In every […]
Speaker Diaries: Inbound 2018
Reading Time: 6 minutesMy first experience as a speaker and attendee at the INBOUND18 conference was great. I was taken aback by all the glitz and glamour of such a large show. The lineup of keynotes and spotlight speakers was exciting with names like Beth Comstock, Shonda Rhimes, Reid Hoffman, Deepak Chopra, 2DopeQueens, and A-Rod (no J-Lo did […]
The State of Voice Shopping – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in […]
User Usability Testing Vs A/B Testing : Friends or Foes?
Reading Time: 18 minutesDifference Between A/B Testing and Usability Testing Usability testing and A/B testing aren’t poles apart as far as their purpose is concerned. The ultimate purpose of User testing and A/B testing is to improve the overall on-site experience for users and improve conversion rates Purpose Of A/B Testing The objective or core purpose of A/B […]
The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online […]
9 Components of A Successful CRO Project
Reading Time: 7 minutesCRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions). But before we start […]
Creating A Growth Plan For Your Saas Startup
Reading Time: 18 minutesMillions of aspiring entrepreneurs have great ideas, but only a few turn them into successful companies. Over 500,000 businesses launch monthly, yet 50% fail within five years. A significant reason is the lack of a solid growth plan. A well-structured plan helps you scale, allocate resources effectively, and sustain long-term success. That said, in a […]
One-tailed vs. Two-tailed Tests – Everything You Possibly Need to Know One-tailed vs. Two-tailed A/B Testing
Reading Time: 17 minutesI have meant to write this post for a long time. There has been a lot written about one-tailed vs. two-tailed tests. However, most of the articles approach the topic from a purely statistical perspective providing many formulas but do not show how to do the calculations. Others articles approach the issue from a high-level […]
