Top 6 Reasons Why Personas Fail and How to Make Better Use of Personas
Reading Time: 11 minutesPersonas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact: Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit. But, many marketers have tried them and given up, […]
The Importance of Influencer Marketing – Statistics and Trends
Reading Time: 2 minutesDid you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer […]
How PURE Method Can Boost Your Website Conversion Rates To A Whole New Level
Reading Time: 11 minutesIf only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel. If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition. For over a decade we have worked hard to figure […]
How A Cognitive Walkthrough Can Improve Website Usability and Conversions
Reading Time: 9 minutesYou already know usability is one of the most important conversion-driving factors on a website. That’s why you’re here. And while there are many strategies out there that can help businesses evaluate their site’s learnability and usability, it can be hard to do accurately without the help of real users from your audience. Cognitive walkthroughs […]
Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
Reading Time: 9 minutesPeople believe that the key ingredient to making an attractive and useful webpage lies in its design quality. But the real underlying current that drives a visitor forward is the site’s usability and navigation. User satisfaction significantly depends on the informational architecture of a website and how it delivers the necessary information.
Customer Journey Mapping: How To Create Complete Customer Journey Maps
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
Personas Strategy: How To Create Effective Buyer Personas That Work
Reading Time: 21 minutesThe French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depends on how much their customers are satisfied. As a matter of fact, most companies are aware of the […]
Usability Metrics: A Guide To Measuring The User Experience
Reading Time: 7 minutesAt Invesp, while hiring for a senior UX/UI position, we screened 20 resumes, conducted 10 phone interviews, and held one face-to-face interview. Despite impressive design claims, the candidate struggled with usability guidelines and when we asked—how do you measure the usability of a product you created? Complete silence. The basics of CRO lie in measuring […]
How To Segment Personas For More Effective Email Marketing
Reading Time: 5 minutesEditor note: This is a guest post by McKenzie Gregory who is a content writer on the marketing team at Emma. Consider these two scenarios: Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way. Scenario #2: […]
Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
