What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
A/B Testing Statistics Made Simple
Reading Time: 11 minutesA/B testing statistics can often seem overwhelming, but they are essential for making informed decisions. “Why do I need to learn about statistics to run an A/B test?” you may wonder, especially since the testing engine provides data to judge the statistical significance of the test, right? In fact, there are plenty of reasons to […]
How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]
Reading Time: 8 minutesIncentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives […]
30 A/B Tests to Boost Your SaaS Conversion Rates
Reading Time: 17 minutesHow to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rates of a SaaS (software as a service) website is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique […]
How to Use Google Analytics to Increase Conversions
Reading Time: 16 minutesThanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then […]
The Importance of Optimizing Your Email for Mobile Devices
Reading Time: 2 minutesEmail marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent. You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on […]
Polls 101: A Kickstart Guide to Knowing Your Customers and Increasing Conversions on Your Website
Reading Time: 21 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Analytics is the king, but it is not enough. With analytics, you […]
E-commerce Fraud And Chargebacks – Statistics And Trends
Reading Time: 2 minutesDid you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutesIn the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
The Importance of Word Of Mouth Marketing – Statistics and Trends
Reading Time: 5 minutesIn today’s highly competitive business environment, understanding the importance of word of mouth marketing and the trends that shape it is vital for success. Word of mouth marketing has long been recognized as a powerful force that drives consumer behavior, advocacy marketing, and brand loyalty. In fact, as the digital landscape continues to evolve, the […]
