A Step By Step Guide To Turn Your Homepage Into High Conversion Machine
Reading Time: 17 minutesStriving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result. As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should […]
The Importance of Multichannel Marketing – Statistics and Trends [Infographic]
Reading Time: < 1 minuteMore and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction. Check out our infographic to know about […]
15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now
Reading Time: 12 minutesHas it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
How to Create a Cart Abandonment Strategy That Wins Back Customers
Reading Time: 7 minutesDid you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go […]
Persona Mapping: How To Map Your Buyer Personas To Improve Conversions
Reading Time: 8 minutesA successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers . That’s when buyer persona come into play. You […]
How Free Shipping Influence Online Buying Decisions
Reading Time: 2 minutesDid you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items […]
A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience
Reading Time: 8 minutes“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays […]
Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%
Reading Time: 7 minutesTrust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site. […]
10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website
Reading Time: 15 minutesThe meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets. Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful […]
11 Deadly Landing Page Sins Every Marketer Needs To Avoid
Reading Time: 11 minutesLanding pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
